What Customers Crave

Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:• Gain invaluable insights into who your customers are and what they care about• Use listening posts and Contact Point Innovation to refine customer types• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant• Connect across the five most important touchpoints• Co-create with your customers• And more!It’s time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well!

The instant #1 New York Times Bestselling Series Goodreads Most Anticipated YA Book of November Finally find out what happened during those missing four months, as the thrilling adventure continues! He’s under my skin... After Katmere, I shouldn’t be surprised by anything. Including the existence of a world beyond my world called the Shadow Realm. Yet here I am, stuck in a strange, dangerous place with the worst of the supernaturals, the monster that other monsters fear: Hudson Vega. He might be Jaxon’s brother and ridiculously hot, but he’s a complete bona fide pain in my ass. The question is whether we’ll find a way out before I kill him...or run out of time. She’s stealing my heart... It’s a truth universally known—at least according to Grace—that everything is my fault. But I have a nasty suspicion that Grace isn’t as human as she thinks, and she’s the one keeping us trapped. Now we’ll have to work together not only to survive, but to save all those we’ve come to call family who live here. Because there’s something connecting us. Something stronger than fear...and way more bloody dangerous. Don’t miss a single book in the series that spawned a phenomenon! The Crave series is best enjoyed in order: Crave Crush Covet Court Charm Cherish

The instant #1 New York Times Bestselling Series Everything feels off—especially me. I’ve returned to Katmere Academy, but I’m haunted by fragments of days I have no recollection of living and struggling to understand who, or what, I really am. Just when I start to feel safe again, Hudson is back with a vengeance. He insists there are secrets I don’t know about, threatening to drive a wedge between Jaxon and me forever. But far worse enemies are at our doorstep. The Circle is caught in a power play, and the Vampire Court is trying to drag me out of my world and into theirs. The only thing Hudson and Jaxon agree on is that leaving Katmere would mean my certain death. And not only am I fighting for my life, but now everyone else’s is at stake—unless we can defeat an unspeakable evil. All I know is that saving the people I love is going to require sacrifice. Maybe more than I’m able to give. Don’t miss a single book in the series that spawned a phenomenon! The Crave series is best enjoyed in order: Crave Crush Covet Court Charm Cherish

“Do you mind that I’m going to be writing a book about the fact that I was hungry?” I asked my mother. “Just tell a good story,” she replied. Hunger comes in many forms. In her memoir, Crave, Christine S. O’Brien tells a story of family turmoil and incessant hunger hidden behind the luxury and privilege of New York’s famed Dakota apartment building. Her explosively angry father was ABC Executive Ed Scherick, the successful television and film producer who created shows and films like ABC’s Wide World of Sports and The Stepford Wives. Raised on farm in the Midwest, her calm, beautiful mother Carol narrowly survived a dramatic accident when she was child. There was no hint of instability in her life until one day she collapsed in the family’s apartment and spent the next year in bed. “Your mother’s illness is not physical,” Christine’s father tells her. Craving a cure for a malady that the doctors said had no physical basis, Carol resorted to increasingly bizarre nutritional diets—from raw liver to fresh yeast—before beginning a rigid dietary regime known as “The Program.” It consisted largely of celery juice and blended salads—a forerunner of today’s smoothie. Determined to preserve the health of her family, Carol insisted that they follow The Program. Despite their constant hunger, Christine and her three younger brothers loyally followed their mother’s eating plan, even as their father’s rage grew and grew. The more their father screamed, the more their mother’s very survival seemed to depend on their total adherence to The Program. This well-meant tyranny of the dinner table led Christine to her own cravings for family, for food, and for the words to tell the story of her hunger. Crave is the chronicle of Christine’s painful and ultimately satisfying awakening. And, just as her mother asked, it’s a good story.

Do you want to learn how to create beautiful products that customers love? In The Method: Create Products That Customers Crave, author Dave Mohla shows you the secrets of how to do just that. He walks you through four phases of how to launch products that your customers truly want and that generate the financial returns you desire. You'll learn The Method using a fable that shows you why most products fail. Dave then shows you, step-by-step, how you can turn that failure into a success. He includes detailed instructions on how you can apply this powerful method to your own business and achieve the results you've always dreamed of. If you are ready to turn your ideas into products of beauty that your customers can't live without, then start reading now.

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers. 1. Manage and Honor Customers as Assets 2. Align Around Experience 3. Build a Customer Listening Path 4. Proactive Experience Reliability and Innovation 5. One Company Accountability, Leadership & Decision Making Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’ for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning. Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine. Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at Lands’ End, Allstate, Coldwell Banker, Mazda and Microsoft Corporations. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).

Dear Jesus, Gerry didn't work out because Gerry didn't work. And after spending one night in complete darkness because "pretty didn't pay the light bill," Gerry and I broke up and are no longer speaking. Marshall wasn't a viable suitor because when he finally revealed himself to me, I found out that his breasts were larger than mine because he used to be a she. Marshall and I are no longer speaking. Keith could have been the one. I met him at a taco stand and I was certain he was the "It Man." He was beautiful, articulate, and one my favorite things on earth, employed. When I was in his presence he felt like the last man on earth. But on our first date I became extremely irritated by this simple fact: his wife kept paging him during our meal. So, Jesus, I am down on my knees begging for mercy. I ask for an eligible, employed, nonviolent single man with no current wives or husbands who has more teeth than felony convictions to enter my world and escort me to the rest of my life. Amen. ---from Michael (a woman, craving her "It Man")