What Were You Thinking

Third-grader Braden loves to be the center of attention. His comic genius, as he sees it, causes his friends to look at him in awe. But some poor decisions, like ill-timed jokes, forces the adults in Braden's life to teach him about impulse control.

The Washington Post’s Pulitzer Prize–winning book critic uses the books of the Trump era to argue that our response to this presidency reflects the same failures of imagination that made it possible. As a book critic for The Washington Post, Carlos Lozada has read some 150 volumes claiming to diagnose why Trump was elected and what his presidency reveals about our nation. Many of these, he’s found, are more defensive than incisive, more righteous than right. In What Were We Thinking, Lozada uses these books to tell the story of how we understand ourselves in the Trump era, using as his main characters the political ideas and debates at play in America today. He dissects works on the white working class like Hillbilly Elegy; manifestos from the anti-Trump resistance like On Tyranny and No Is Not Enough; books on race, gender, and identity like How to Be an Antiracist and Good and Mad; polemics on the future of the conservative movement like The Corrosion of Conservatism; and of course plenty of books about Trump himself. Lozada’s argument is provocative: that many of these books—whether written by liberals or conservatives, activists or academics, Trump’s true believers or his harshest critics—are vulnerable to the same blind spots, resentments, and failures that gave us his presidency. But Lozada also highlights the books that succeed in illuminating how America is changing in the 21st century. What Were We Thinking is an intellectual history of the Trump era in real time, helping us transcend the battles of the moment and see ourselves for who we really are.

The question of how to improve organizational effectiveness through better people management is always top of mind. This book challenges incorrect and oversimplified assumptions and much conventional management wisdom - delivering business commentary that helps business leaders make smarter decisions.

Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies. In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to: Steer clear of the number one killer of new products (page 129) Develop a marketing campaign based on a "Significant Point of Difference" (page 183) Take advantage of eight "Hot Buttons for Success in the Millennium" (page 101) Keep out of the "Buy-This-If-You're-a-Loser School of Marketing" (page 28) Combat "Corporate Alzheimer's" (page 4) and much more !

Poor Charles! He's going to be late for school again. Charles just can't keep his mind on what he's supposed to be doing. When he is having breakfast, he is thinking about Niagara Falls. When he is in math class, he is thinking about aeronautics. When he walks down a breezy street collecting seed pods, he is thinking about a new nose. Charles is always thinking about something else. When his teacher, Miss Crocky, sends him to the principal's office for disrupting the class again, kind Mr. Mickle suggests that Charles be less absent-minded and more present-minded. Charles sits down and thinks about it. It is not that Charles is naughty. But no matter how hard he tries, his thoughts wander. Nothing seems to help. That is, until his hero, Great Uncle Crocódila, pays the family a surprise visit. This is a new book about Charles, written and illustrated by Aliki — the third in a delightful series that follows the award-winning Keep Your Mouth Closed, Dear and Use Your Head, Dear.

Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan." Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?

TV is never short of bad ideas, as demonstrated in a guide to one hundred of television's most memorable blunders and bloopers, arranged in a count-down format and including information on each incident that seeks to answer the question of "Why did this happen?" Original.

Not all of them set out to change the world, but some of them managed to do just that. Not even legendary announcer Ernie Harwell knew the intrigue that led to his brutal and disastrous dismissal--the full story is presented here for the first time. How did the coolest-of-cool novelist Elmore "Dutch" Leonard find his voice and create those just-off-center bad guys and capture that street-smart dialogue? Haney takes readers inside the minds of these and more than a dozen other notable Michigan figures, people like Dr. Jack Kevorkian, the zealot who elevated the issue of assisted suicide. And Academy Award-winning Sue Marx, automotive genius Ed Cole, the three visionary men who built the Palace and the championship Pistons, and many more men and women who made a difference. Haney reveals the motivations and the passions of people--some prominent, some scarcely known--who made decisions and took actions that had impacts that reverberated far beyond the borders of the state.