What Would Apple Do

In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store... the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age. In this brave new world where brands and products are dragged into the opinion marketplace, What Would Apple Do? (short and sweet, just how Apple would do a book) brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.

From the bestselling author of THE LIONS OF LUCERNE and PATH OF THE ASSASSIN comes another electrifying international thriller featuring all-American hero Scot Harvath, as he plunges into the frigid heart of the Russian tundra to save the fragile state of the union. On a cold January morning, the United States awakes to discover that an old enemy, one long believed dead and buried, has crawled out of its grave to lay siege to the world's only superpower. With the stunning discovery that enhanced Soviet-made suitcase nukes have been secreted in America's major cities, President Jack Rutledge gathers his National Security Council to weigh the feasibility of a first strike against the Russian Federation. There's only one problem. For over two decades, the Russians have been funnelling international aid money into a top secret air defence system, which has just been brought on-line and which will render any conventional attack upon their country utterly ineffective. After exhausting all of his other options, and with Soviet sleeper agents preparing to detonate their deadly payloads across the United States, the president turns to the nation's final hope, ex-Navy SEAL and Secret Service Agent Scot Harvath. As high-voltage and timely as they come, STATE OF THE UNION is a frighteningly real, headline-ripping tale of espionage and intrigue that will keep readers guessing until the last tantalizing piece of the puzzle locks into place.

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

An apple a day keeps the doctor away. Humans use only ten percent of their brains. If you cross your eyes, they’ll stay that way. You may have heard these common sayings and beliefs before. But are they really true? Can they be proven using science? Let’s investigate seventeen health-related statements and find out which ones are right, which ones are wrong, and which ones still stump scientists! Find out if the five second rule for dropping food on the floor is true! Discover if eating chocolate can give you pimples! See if you can tell the difference between fact and fiction with Is That a Fact?

ONE OF BARACK OBAMA'S FAVOURITE READS OF THE YEAR 'If I could get policymakers and citizens everywhere to read just one book this year, it would be Kim Stanley Robinson's The Ministry for the Future' Ezra Klein, Vox 'A great read' Bill Gates The Ministry for the Future is a masterpiece of the imagination, using fictional eyewitness accounts to tell the story of how climate change will affect us all. Its setting is not a desolate, postapocalyptic world, but a future that is almost upon us. Chosen by Barack Obama as one of his favorite books of the year, this extraordinary novel from visionary writer Kim Stanley Robinson will change the way you think about the climate crisis. 'A novel that presents a rousing vision of how we might unite to overcome the greatest challenge of our time' TED.com 'A breathtaking look at the challenges that face our planet in all their sprawling magnitude and also in their intimate, individual moments of humanity' Booklist (starred review) 'Gutsy, humane . . . a must-read for anyone worried about the future of the planet' Publishers Weekly (starred review) 'A sweeping epic about climate change and humanity's efforts to try and turn the tide before it's too late' Polygon (Best of the Year) 'Steely, visionary optimism' Guardian

Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales at Google Play Books. It covers: Everything we know about Google Play Bookstore’s algorithms and two key projects that tell us where they’re going algorithmically The Google Points program and why it matters to authors, plus how to attract readers using it Why search engine optimization (SEO) truly matters for selling books on Google Play and what specifically you should do How the Google Play Books algorithms work on both the storefront and the app Why Google is doubling down on the concept of series My thoughts on Google’s advertising platform and how I suspect it will become important in selling books in the future What to know about pre-orders, metadata, and pricing at Google Play Bookstore

Young Adult Native American NovelApple Starkington turned her back on her Native American heritage the moment she was called a racial slur for someone of white and Indian descent, not that she really even knew how to be an Indian. Too bad the white world doesn't accept her either. And so begins her quirky habits to gain acceptance. Apple's name, chosen by her Indian mother on her deathbed, has a double meaning: treasured apple of my eye, but also the negative connotation-a person who is red, or Indian, on the outside, but white on the inside.After her wealthy father gives her the boot one summer, Apple reluctantly agrees to visit her Native American relatives on the Turtle Mountain Indian Reservation in North Dakota for the first time. Apple learns to deal with the culture shock of Indian customs and the Native Michif language, while she tries to deal with a vengeful Indian man who loved her mother in high school but now hates Apple because her mom married a white man.As Apple meets her Indian relatives, she shatters Indian stereotypes and learns what it means to find her place in a world divided by color.

Includes "After Yang," the basis for the acclaimed A24 film After Yang, starring Colin Farrell, Jodie Turner-Smith, and Haley Lu Richardson, and directed by Kogonada. A New York Times Notable Book “A darkly mesmerizing, fearless, and exquisitely written work. Stunning, harrowing, and brilliantly imagined.” —Emily St. John Mandel, author of Station Eleven Children of the New World introduces readers to a near-future world of social media implants, memory manufacturers, dangerously immersive virtual reality games, and alarmingly intuitive robots. Many of these characters live in a utopian future of instant connection and technological gratification that belies an unbridgeable human distance, while others inhabit a post-collapse landscape made primitive by disaster, which they must work to rebuild as we once did millennia ago. In “The Cartographers,” the main character works for a company that creates and sells virtual memories, while struggling to maintain a real-world relationship sabotaged by an addiction to his own creations. In “After Yang,” the robotic brother of an adopted Chinese child malfunctions, and only in his absence does the family realize how real a son he has become. Children of the New World grapples with our unease in this modern world and how our ever-growing dependence on new technologies has changed the shape of our society. Alexander Weinstein is a visionary and singular voice in speculative fiction for all of us who are fascinated by and terrified of what we might find on the horizon.