When Millennials Rule

When Millennials Rule offers an optimistic story about how the generation that grew up through 9/11 and the Great Recession will rise above these setbacks to unify around common-sense solutions and take back America’s future. China has swallowed our jobs. Social security is going bankrupt. Radical Islamic terrorists threaten our safety. Our planet is on the brink of environmental disaster. Meanwhile, politicians pound their chests in ideological wars that enrich lobbyists and special interest groups at the expense of the American voter. If America today is at a crossroads, it is the millennial generation – long ridiculed as selfish egotists and narcissistic Twitter drones – that will face the momentous task of restoring the promise of a better future. But where are millennials leading America? How will this generation shape our nation’s future? These are questions everyone is asking – in newspapers, in books, on television and on Twitter. And they’re baffled. The Nation called it “Millennial Madness” and The Atlantic complained that millennial political views “don’t make any sense.” Five years ago, David and Jack Cahn – identical twins, competitive debaters, and New York magazine’s “Twin Titans” – set out to answer these questions and uncover their generation’s political identity. Traveling across the country, from Kentucky to Illinois to California, they talked with more than 10,000 young Americans about everything from campaign finance reform to nuclear proliferation, Beyoncé and Taylor Swift. When Millennials Rule is the story of their journey. They start in New Haven, Conn., just months after the Newtown shooting, and end in Philadelphia, where the 2016 Democratic National Convention is set to launch one of the most contentious elections in modern history. Combining thorough reporting with the compelling stories of their peers, the brothers craft an authentic, first-person portrait of what millennials stand for and why.

In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers—bearing the mantra “my way, right way, why pay?”—want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don’t want help, they expect the sales staff to be invisible. In Millennial Rules: How to Sell, Serve, Surprise, and Stand Out in a Digital World, veteran business owner T. Scott Gross demystifies the newest generation and shares how businesses can meet and exceed Millennials’ expectations to make the sale—without resorting to tricks and gimmicks. Invisible selling is built on ethical, common-sense business practices that yield success across the board, regardless of niche or industry. Armed with research into generational consumer preferences, humor, and a wealth of experience, Gross tackles the looming question, “How can you disappear and still deliver quality service?” The answer, he suggests, is by emphasizing serving above selling, a strategy that will make organizations successful not just with Millennials, but with all generations. For better or for worse, the Millennials aren’t going anywhere. By learning what has changed—and what hasn’t—you can cater to the wants and needs of each generation and still come out on top. Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making readers aware of what they’re already doing right—and how to do more of it. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Welcome to the Millennialization of Everything! Millennials, also known as Generation Y, are disrupting the status quo in politics, business and banking, and media and communications thereby becoming the most impactful generation the world has ever known. The Millennial Book: How to Win When Millennials Rule the World methodically discusses factors that have shaped the Millennial generation, addresses broad sweeping stereotypes, and deconstructs common myths. The Millennial Book will deepen your knowledge of this key demographic, critical to the future, and impart valuable insight about how to best understand and empower Millennials in the 21st Century. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

Millennials are the largest living generation in the USA, weighing in at an astonishing 92 million people. By 2025, Millennials will make up 40% of eligible voters and 75% of the global workforce. Their sheer size and unprecedented influence have disrupted every status quo impacting the world around us. Award-winning author Jeremy K. Balkin refers to this phenomenon as the "Millennialization of Everything." Socio-economic and historical events have fundamentally shaped the Millennial Mentality and their preferences and behaviors. Debunking commonly held stereotypes and understanding the Millennial Mentality are critical to harnessing the power of their best traits and unlocking future trends. Only then can we effectively engage, motivate and empower the most important generation in history.

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

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This guide to rewriting the rules of management is perfect for millennials looking to achieve career and professional success. Millennials have begun moving into management positions everywhere and are shaking up the workplace as they go. The generation that was raised in an age of instant communication, and questioning authority has begun tearing down the corporate ladder, communicating on the fly, and bringing play to work. Even with all the exciting potential that lies ahead for these creative, bold thinkers, it will be pointless if they cannot effectively bridge the gap between the hierarchical management style of senior executives and the casual, collaborative approach of their peers. Manager 3.0 is the first management guide written exclusively for the Millennial generation, where you will learn how to master crucial skills such as: dealing with difficult people, delivering constructive feedback, and making tough decisions You will also gain insight into the four generations currently in the workplace and how they can successfully bring out the best in each. Packed with company interviews and corporate examples, Manager 3.0 will help these promising new managers connect with and encourage the unique talents of the generations around them, while also developing an effective leadership style of their own.

A grassroots look at the future of US politics as the next generation of progressive organizers—sparked by the unstoppable rise of Alexandria Ocasio-Cortez—leads us toward a new direction The AOC Generation examines the resurgent young left—including groups like Justice Democrats, the Democratic Socialists of America and Brand New Congress—and documents how and why they got active and energized in political organizing, the success and limitations of their approaches—and through their stories, it tells the history and the future of a generation. In 2018, the country watched as Alexandria Ocasio-Cortez rose from unknown part-time bartender to the halls of Congress at the age of 29 and became a household name for her progressive, passionate politics. With firsthand accounts detailing the final days of her campaign, which he spent beside her as she fought for every last vote, Freedlander connects her ample political talents and ability to command the media and the public’s attention to the newfound political awakening of millennial activists. Inspired in part by the Bernie Sanders campaign, and furthered by a series of critical issues including catastrophic climate change, a rigid political system, and widening income inequality, these young people organized into new groups that became a conduit for their energy, ideas, and passions. And all of their activity isn’t just political. They’ve created their own media eco-system, with podcasts, streaming networks, and even dating sites that cater to their interests. With this new generation gaining traction, with little signs of backing down and securing crucial political seats as Ocasio-Cortez did in 2018, The AOC Generation presents a thoughtful analysis of how they came of age in an America they are determined to reshape.