Willcox Gibbs

No1 NEW RELEASE, AMAZON Oct 2019. The Willcox & Gibbs chain-stitch sewing machines are one of the most collected sewing machines of all time. Some say the machine represents the finest piece of 19th Century precision engineering in the world. Certainly the company thought so, advertising their machines as 'Beyond Comparison'. Today most enthusiasts try to have at least one W&G in their collection. World renowned author Alex Askaroff brings to life this amazing machine and the even more amazing men who built it.

David A. Houndshell's widely acclaimed history explores the American "genius for mass production" and races its origins in the nineteenth-century "American system" of manufacture. Previous writers on the American system have argued that the technical problems of mass production had been solved by armsmakers before the Civil War. Drawing upon the extensive business and manufacturing records if leading American firms, Hounshell demonstrates that the diffusion of arms production technology was neither as fast now as smooth as had been assumed. Exploring the manufacture of sewing machines and furniture, bicycles and reapers, he shows that both the expression "mass production" and the technology that lay behind it were developments of the twentieth century, attributable in large part to the Ford Motor Company. Hounshell examines the importance of individuals in the diffusion and development of production technology and the central place of marketing strategy in the success of selected American manufacturers. Whereaas Ford was the seedbed of the assembly line revolution, it was General motors that initiated a new era with its introduction of the annual model change. With the new marketing strategy, the technology of "the changeover" became of paramount importance. Hounshell chronicles how painfully Ford learned this lesson and recounts how the successful mass production of automobiles led to the establishment of an "ethos of mass production," to an era in which propoments of "Fordism" argued that mass production would solve all of America's social problems.