Window Dressing

A good professional window dresser must be innovative and creative, intuitive and resourceful, i.e., an artist with a technical and commercial base. They must also possess artistic, marketing and technical skills. Moreover, an excellent sense of colour and light and an ability to create scenic displays is also important. This handguide, published by Ideaspropias Editorial, is a practical guide to the techniques, methods, materials and procedures entailed in the art of window dressing. It also includes resources and real examples that will guide and facilitate your work when designing a shop window. The aim of this training material is give you the knowledge of how to develop the design of a window display, by applying window-dressing techniques based on previously-identified technical, marketing and aesthetic objectives. This practical guide is a reference for all those wishing to design and assemble a window display.

Sometimes Reality Bites… Lauren Campbell thought she knew where she was going. After dropping her son off at college, she'd have four years to live out her dreams and plan the future. But she'd been so living in denial, spending her days baking cookies, cleaning the house and going to PTA meetings, that she missed the fine print on her divorce. Now she's about to go from empty nest to no nest because her ex's support has ended! From dressing as a milkmaid at the local grocery to working on window displays, Lauren struggles to make lemonade out of lemons. But a strange thing happens along the way. This "temporary" life starts looking more appealing than the life she's built in her fantasies….

Reviews Federal bank supervision practices and allegations of deceptive reporting practices by national banks.

A showcase of the most exciting, innovative and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results. This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.