Wine Enthusiast

Wine enthusiasts and novices, raise your glasses! The #1 wine book has been extensively updated! If you’re a connoisseur, Wine For Dummies, Fourth Edition will get you up to speed on what’s in and show you how to take your hobby to the next level. If you’re new to the world of wine, it will clue you in on what you’ve been missing and show you how to get started. It begins with the basic types of wine, how wines are made, and more. Then it gets down to specifics: How to handle snooty wine clerks, navigate restaurant wine lists, decipher cryptic wine labels, and dislodge stubborn corks How to sniff and taste wine How to store and pour wine and pair it with food Four white wine styles: fresh, unoaked; earthy; aromatic; rich, oaky Four red wine styles: soft, fruity, and relatively light-bodied; mild-mannered, medium-bodied; spicy; powerful, full-bodied, and tannic What’s happening in the “Old World” of wine, including France, Italy, Spain, Portugal, Germany, Switzerland, Austria, Hungary, and Greece What’s how (and what’s not) in the New World of Wine, including Australia, New Zealand, Chile, Argentina, and South Africa U.S. wines from California, Oregon, Washington, and New York Bubbling beauties and medieval sweets: champagne, sparkling wines, sherry, port, and other exotic dessert wines Authors Ed McCarthy, CWE, who is a regular contributor to Wine Enthusiast and The Wine Journal and Mary Ewing-Mulligan, MW, who owns the International Wine Center in New York, have co-authored six wine books in the For Dummies series. In an easy-to-understand, unpretentious style that’s as refreshing as a glass of Chardonnay on a summer day, they provide practical information to help you enjoy wine, including: Real Deal symbols that alert you to good wines that are low in price compared to other wines of similar type, style, or quality A Vintage Wine Chart with specifics on numerous wines Info on ordering wine from out of state, collecting wine, and more Wine For Dummies, Fourth Edition is not just a great resource and reference, it’s a good read. It’s full-bodied, yet light...rich, yet crisp...robust, yet refreshing....

This is all a wine lover will ever need-a comprehensive list of ratings for more than 40,000 wines from all over the world, including information, prices and full tasting notes. The Wine Enthusiast Essential Buying Guide 2008 makes it easy to identify a wine for every taste, budget, meal, and geographic preference. Authored by a distinguished panel of Wine Enthusiast's in-house tasters, the Wine Enthusiast Essential Buying Guide 2008 offers authoritative buying advice on more than 40,000 wines. Grouped by region of origin and updated yearly, this book is a must-have for every wine lover.

In Wine & Philosophy, philosophers, wine critics, and winemakers share their passion for wine through well-crafted essays that explore wine’s deeper meaning, nature, and significance Joins Food & Philosophy and Beer & Philosophy in in the "Epicurean Trilogy Essays are organized thematically and written by philosophers, wine writers, and winemakers Chapters include, “The Art & Culture of Wine”; “Tasting & Talking about Wine”; “Wine & Its Critics”; “The Beauty of Wine”; “The Metaphysics of Wine”; and “The Politics & Economics of Wine” Accessible to a general audience while at the same time covering some serious philosophical ground Incorporates traditional areas of philosophical study, including philosophy of language, philosophy of perception, aesthetics, metaphysics, ethics and political philosophy A great complimentary text to any guided-tour visit to the Napa Valley or other wineries

This book is about all the adventures that I have experienced in my journey to places where most people do not get to go. This is not just about all the stars and celebrities and their wine cellars but is about people, monuments, things, and places along the roads of this great country of ours. Wine cellars are a thing of beauty and a place of refuge. They have become more and more popular over the years. Some of the nation wine enthusiasts, including stars and celebrities, have had them built in their homes and restaurants I am the guy who built some of these wine cellars. I have been designing and constructing some of the most beautiful wine cellars in America for over 15 years. Today, I am considered by most, to be The Master Wine Cellar Builder in the U.S. My past clients consist of quite an A-List. Regis Philbin to Rusty Wallace to CEOs of major corporations, and restaurant chains like Ruths Chris Steakhouses. My way of doing things is not the ordinary way. Many years ago I packed up my entire business and converted the basement of an my RV into a rolling workshop, and hit the road. My company, The Magnum Company Inc, is completely 100% mobile, building wine cellars across the nation. I spend 365 days a year traveling back and forth across this country of ours, building wine cellars, camping in RV resorts, golfing, and of course drinking some of the finest wines. I am part nomad, part craftsman and 100% friendly, with a glass of wine for every stranger meet, in every campground I stay. Since about 1995, wine cellars, have become extremely popular on both the East and West Coasts and of course in the Midwest. My company is devoted exclusively to the design, consultation, and construction of custom wine cellars. Its a true adventure! You will learn the proper way to store your wines. The drama that surrounds some of the wine cellar installs. What happens to us if The Wine Cellar RV has to go to the shop. But in the end, you will see some of Americas great wine cellars. Get a great tip on some of the worlds finest wines. Along with good food, good wine, good stories and amazing craftsmanship and construction for some of the countrys biggest wine enthusiast! Who knows you might even meet a star or two along the way. I choose to live anywhere The Wine Cellar RV will take me. I could be eating lunch in Manhattan with a friend or building a wine cellar for a star or celebrity across the country, seeing more of the country in a month than most people might see in a lifetime. Sit back, relax, and enjoy your visit through the United States.

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing Extended content on international advertising and shared cultural values The introduction of a channels-based typology of marketing communication Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.

The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research. The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.

The owner of a beloved Paris wine shop, bar, and café shares the secrets of effortless French entertaining in this lushly photographed guide featuring 50 recipes for simple, grazing-style food. “Camille shows us that keeping it simple, trying new wines, and making food that’s direct is all we need for a great experience.”—Andrew Tarlow, owner of The Marlow Collective Inspired by the stylish, intimate, and laid-back vibes of La Buvette—a tiny wine shop that doubles as a bar and café—in Paris’s 11th Arrondissement, this guide to wine, food, and Parisian lifestyle unlocks the secrets to achieving that coveted je ne sais quoi style of entertaining, along with revealing the best of the City of Light. La Buvette’s owner, Camille Fourmont, offers a look into the wine notes she uses to stock her shop and the incredible recipes she prepares in the shop's miniscule “kitchen” space. She also introduces some of Paris’s best wine and food makers in intimate portraits. Included are fifty recipes for easy and delicious snacks and full meals perfect for impromptu grazing-style entertaining—with plenty of wine—such as Camille’s “famous” Giant Beans with Citrus Zest; Pickled Egg with Furikake; Canned Sardines and Burnt Lemon; Baguette, Butter, and White Peach and Verbena Jam; and Crème Caramel. With tips on selecting wine and sourcing antique kitchenware, recreating the charm and ease of Parisian-style entertaining has never been so enjoyable. Whether you are traveling to Paris or bringing a piece of the City of Light into your home, you’ll learn how to drink, eat, and shop like a true Parisian.