Winning Minds

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.

!--StartFragment-- In her most popular bestseller ever, the beloved author and minister Joyce Meyer shows readers how to change their lives by changing their minds. Joyce Meyer teaches how to deal with thousands of thoughts that people think every day and how to focus the mind the way God thinks. And she shares the trials, tragedies, and ultimate victories from her own marriage, family, and ministry that led her to wondrous, life-transforming truth--and reveals her thoughts and feelings every step of the way. Download the free Joyce Meyer author app.

If you want to be as successful as Jack Welch, Larry Bossidy, or Michael Dell, read their autobiographical advice books, right? Wrong, says Roger Martin in The Opposable Mind. Though following best practice can help in some ways, it also poses a danger: By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own results. Why? Your situation is different. Instead of focusing on what exceptional leaders do, we need to understand and emulate how they think. Successful businesspeople engage in what Martin calls integrative thinking creatively resolving the tension in opposing models by forming entirely new and superior ones. Drawing on stories of leaders as diverse as AG Lafley of Procter & Gamble, Meg Whitman of eBay, Victoria Hale of the Institute for One World Health, and Nandan Nilekani of Infosys, Martin shows how integrative thinkers are relentlessly diagnosing and synthesizing by asking probing questions including: What are the causal relationships at work here? and What are the implied trade-offs? Martin also presents a model for strengthening your integrative thinking skills by drawing on different kinds of knowledge including conceptual and experiential knowledge. Integrative thinking can be learned, and The Opposable Mind helps you master this vital skill.

A collection of poems by Vietnam War veterans.

The reporter who broke the Houston Astros' cheating scandal reveals how a baseball team could so dramatically descend into corruption, with never-before-told details of a broken management culture, the once-revered leaders who enabled it and the scandal itself. Baseball, that old romantic game, has been defaced and consumed by corporate America. As Moneyball-thinking and Ivy League graduates grabbed hold of the sport, the Astros set out to build a cost-efficient winning machine on the principles of the outside business world, squeezing every dollar out of every transaction, player and employee. In less than a decade, ex-Astros general manager Jeff Luhnow helped revolutionize the game. He created an environment that led to one of the worst cheating scandals in baseball history, a Shakespearean tragedy of innovation and failed change management. Through years of extensive interviews, former Houston Chronicle beat writer Evan Drellich, now a national writer for The Athletic, delivers the definitive account of baseball’s most controversial franchise and how a modern baseball team truly works—without the usual myth-spinning. Drellich reveals the rise and fall of the Astros to be a collision of subcultures. The team’s top boss was a former McKinsey consultant who lived on the bleeding edge with no guardrails. He hired outsider after outsider to change the organization as quickly and cheaply as possible. The wins piled up, and so did the cash for the billionaire owner with a checkered business past. But not even a World Series title could cover up the rot. All of it came at a cost to fans, employees, and the sport on a whole. But as Winning Fixes Everything makes clear, “The Astros Way” isn’t going anywhere. Drellich uses the saga of the Astros’ scandal to detail the evolution of baseball itself.

Since 9/11, the United States and its allies have been waging an endless War on Terror to counter violent extremism by “winning hearts and minds,” particularly in Afghanistan. However, violent extremism remains on the rise worldwide. The effort and sacrifice of the War on Terror have been continually undermined by actions, narratives, and policies that many of the 1.8 billion Muslims worldwide perceive as Islamophobic. Incidents of Islamophobia on the part of Western governments, media, and civilians, whether intentional or unintentional, alienate the majority of Muslims who are law-abiding and would be key allies in the fight against violent extremism. In Afghanistan, for example, violent extremist groups portray U.S. and NATO forces as blasphemous, anti-Muslim invaders to frighten Afghan villagers into compliance. A similar perception weakens domestic countering violent extremism programs in the West that rely on cooperation with Muslim communities. As the Great Powers Competition emerges among the U.S., Russia, and China, America and the West can ill afford any further impairment in their counterterrorism strategy. The dangers of Islamophobia must be recognized and eradicated immediately. In Countering Violent Extremism by Winning Hearts and Minds, Adib Farhadi demonstrates how Islamophobia poses a threat to U.S. national security by utilizing historical context, statistical analysis, and in-depth case studies. Farhadi, who headed Afghanistan’s National Development Strategy, describes how Koran burnings, anti-Islamic rhetoric, and racial profiling harm relationships with the majority of Muslims who are not involved in violent extremism and thus perpetuate the War on Terror. America has sacrificed thousands of lives and has spent more than $6 trillion on the War on Terror. It can ill afford to squander more valuable resources in a strategy undermined by Islamophobia or perception of Islamophobia. As Farhadi explains, only through a reconciliatory narrative, can we work toward a shared future where violent extremism is eradicated. This book is essential reading for scholars, policymakers, practitioners, and executives who are invested in maintaining and rebuilding American credibility essential to global security and peace.