Women In Neoliberal Postfeminist Television Drama

"In this insightful book, Cat Mahoney offers a fascinating analysis of contemporary TV dramas such as Home Fires, Land Girls and The Bletchley Circle. Developing the idea that history is told through the preoccupations of the present, she argues compellingly that these are postfeminist dramas which work through troubling ideas about heteronormative romance, domesticity, beauty and whiteness, while reinforcing the idea that feminism as a political movement is not necessary. A bold and original contribution to television studies, gender studies and popular history." ̶ Rosalind Gill, City, University of London, UK By examining contemporary television drama set during and immediately after the Second World War, this book illustrates the ways in which postfeminism has shaped representations of women in contemporary culture. Mahoney offers a new perspective to debates that have previously been concerned with questions of historical accuracy. She argues that depictions of women from the past in modern television drama spawn from the neoliberal postfeminist media climate which originated in the 1990s. These depictions respond to a cultural need to naturalise and de-historicise a version of neoliberal postfeminist femininity that is compatible with the current media climate and far more reflective of the concerns of the present than any "real" or lived experience of women in the past. The result of this process of naturalisation is the assertion that postfeminist values are natural and eternal, rather than a product of the 1980s economic turn and the present political moment. By identifying and interrogating postfeminist norms within four television drama series produced since the 2008 financial crash, this book argues that postfeminism is a dominant structuring force in their depiction of female characters and of the past.

“In this insightful book, Cat Mahoney offers a fascinating analysis of contemporary TV dramas such as Home Fires, Land Girls and The Bletchley Circle. Developing the idea that history is told through the preoccupations of the present, she argues compellingly that these are postfeminist dramas which work through troubling ideas about heteronormative romance, domesticity, beauty and whiteness, while reinforcing the idea that feminism as a political movement is not necessary. A bold and original contribution to television studies, gender studies and popular history.” ̶ Rosalind Gill, City, University of London, UK By examining contemporary television drama set during and immediately after the Second World War, this book illustrates the ways in which postfeminism has shaped representations of women in contemporary culture. Mahoney offers a new perspective to debates that have previously been concerned with questions of historical accuracy. She argues that depictions of women from the past in modern television drama spawn from the neoliberal postfeminist media climate which originated in the 1990s. These depictions respond to a cultural need to naturalise and de-historicise a version of neoliberal postfeminist femininity that is compatible with the current media climate and far more reflective of the concerns of the present than any “real” or lived experience of women in the past. The result of this process of naturalisation is the assertion that postfeminist values are natural and eternal, rather than a product of the 1980s economic turn and the present political moment. By identifying and interrogating postfeminist norms within four television drama series produced since the 2008 financial crash, this book argues that postfeminism is a dominant structuring force in their depiction of female characters and of the past.

Difficult Women on Television Drama analyses select case studies from international TV dramas to examine the unresolved feminist issues they raise or address: equal labor force participation, the demand for sexual pleasure and freedom, opposition to sexual and domestic violence, and the need for intersectional approaches. Drawing on examples from The Killing, Orange is the New Black, Big Little Lies, Wentworth, Outlander, Westworld, Being Mary Jane, Queen Sugar, Vida, and other television dramas with a focus on complex female characters, this book illustrates how female creative control in key production roles (direct authorship) together with industrial imperatives and a conducive cultural context (indirect authorship) are necessary to produce feminist texts. Placed within the larger context of a rise in feminist activism and political participation by women; the growing embrace of a feminist identity; and the ascendance of post-feminism, this book reconsiders the unfinished nature of feminist struggle(s) and suggests the need for a broader sweep of economic change. This book is a must-read for scholars of media and communication studies; television and film studies; cultural studies; American studies; sociology of gender and sexualities; women and gender studies; and international film, media and cinema studies.

In this book, leading and emerging scholars consider the mixed critical responses to Lena Dunham’s TV series Girls and reflect on its significance to contemporary debates about postfeminist popular cultures in a post-recession context. The series features both familiar and innovative depictions of young women and men in contemporary America that invite comparisons with Sex and the City. It aims for a refreshed, authentic expression of postfeminist femininity that eschews the glamour and aspirational fantasies spawned by its predecessor. This volume reviews the contemporary scholarship on Girls, from its representation of post-millennial gender politics to depictions of the messiness and imperfections of sex, embodiment, and social interactions. Topics covered include Dunham’s privileged role as author/auteur/actor, sexuality, body consciousness, millennial gender identities, the politics of representation, neoliberalism, and post-recession society. This book provides diverse and provocative critical responses to the show and to wider social and media contexts, and contributes to a new generation of feminist scholarship with a powerful concluding reflection from Rosalind Gill. It will appeal to those interested in feminist theory, identity politics, popular culture, and media.

Television for Women brings together emerging and established scholars to reconsider the question of ‘television for women’. In the context of the 2000s, when the potential meanings of both terms have expanded and changed so significantly, in what ways might the concept of programming, addressed explicitly to a group identified by gender still matter? The essays in this collection take the existing scholarship in this field in significant new directions. They expand its reach in terms of territory (looking beyond, for example, the paradigmatic Anglo-American axis) and also historical span. Additionally, whilst the influential methodological formation of production, text and audience is still visible here, the new research in Television for Women frequently reconfigures that relationship. The topics included here are far-reaching; from television as material culture at the British exhibition in the first half of the twentieth century, women’s roles in television production past and present, to popular 1960s television such as The Liver Birds and, in the twenty-first century, highly successful programmes including Orange is the New Black, Call the Midwife, One Born Every Minute and Wanted Down Under. This book presents ground-breaking research on historical and contemporary relationships between women and television around the world and is an ideal resource for students of television, media and gender studies.

Covers the area of feminist media criticism. This edition discusses subjects including, alternative family structures, de-westernizing media studies, industry practices, "Sex and the City", Oprah, and "Buffy."

From Hillary Clinton to Ivanka Trump and from Emma Watson all the way to Beyoncé, more and more high-powered women are unabashedly identifying as feminists in the mainstream media. In the past few years feminism has indeed gained increasing visibility and even urgency. Yet, in her analysis of recent bestselling feminist manifestos, well-trafficked mommy blogs, and television series such as The Good Wife, Catherine Rottenberg reveals that a particular variant of feminism-which she calls neoliberal feminism-has come to dominate the cultural landscape, one that is not interested in a mass women's movement or struggles for social justice. Rather, this feminism has introduced the notion of a happy work-family balance into the popular imagination, while transforming balance into a feminist ideal. So-called "aspirational women" are now exhorted to focus on cultivating a felicitous equilibrium between their child-rearing responsibilities and their professional goals, and thus to abandon key goals that have historically informed feminism, including equal rights and liberation. Rottenberg maintains that because neoliberalism reduces everything to market calculations it actually needs feminism in order to "solve" thorny issues related to reproduction and care. She goes on to show how women of color and poor and immigrant women most often serve as the unacknowledged care-workers who enable professional women to strive toward balance, arguing that neoliberal feminism legitimates the exploitation of the vast majority of women while disarticulating any kind of structural critique. It is not surprising, then, that this new feminist discourse has increasingly dovetailedwith conservative forces. In Europe, gender parity has been used by Marine Le Pen and Geert Wilders to further racist, anti-immigrant agendas, while in the United States, women's rights has been invoked to justify interventions in countries with majority Muslim populations. And though campaigns such as the #MeToo and #TimesUp appear to be shifting the discussion, given our frightening neoliberal reality, these movements are currently insufficient. Rottenberg therefore concludes by raising urgent questions about how we can successfully reorient and reclaim feminism as a social justice movement.

This edited collection is the first book to offer a wide-ranging examination of the interface between American independent film and a converged television landscape that consists of terrestrial broadcasters, cable networks and streaming providers, in which independent film and television intersect in complex, multifaceted and creative ways. The book covers the long history of continuities and connections between the two sectors, as seen in the activities of PBS, HBO or Sundance. It considers the movement of filmmakers between indie film and TV such as Steven Soderbergh, Rian Johnson, the Duplass brothers, Joe Swanberg, Lynn Shelton and Gregg Araki; details the confluence of aesthetic and thematic elements seen in shows such as Girls, Breaking Bad, Master of None, or Glow; points to a shared interest in regional sensibilities evident in shows like One Mississippi or Fargo; and makes the case for documentaries and web series as significant entities in this domain. Collectively, the book builds a compelling picture of indie TV as a significant feature of US screen entertainment in the 21st Century. This interdisciplinary landmark volume will be a go-to reference for students and scholars of Television Studies, Film Studies and Media Studies.