World Of Logotypes

An encyclopedia designed especially to meet the needs of elementary, junior high, and senior high school students.

Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company's name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.