Write To Sell The Ultimate Guide To Great Copywriting
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Write to Sell The Ultimate Guide to Copywriting
Author | : Andy Maslen |
Publsiher | : Marshall Cavendish International Asia Pte Ltd |
Total Pages | : 179 |
Release | : 2019-07-15 |
Genre | : Business & Economics |
ISBN | : 9789814868433 |
Download Write to Sell The Ultimate Guide to Copywriting Book in PDF, Epub and Kindle
How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore
WRITE TO SELL The Ultimate Guide to Great Copywriting
Author | : Andy Maslen |
Publsiher | : Unknown |
Total Pages | : 192 |
Release | : 2008-07-01 |
Genre | : Selling |
ISBN | : 8189632248 |
Download WRITE TO SELL The Ultimate Guide to Great Copywriting Book in PDF, Epub and Kindle
How do you persuade someone to buy something using nothing but the written word? What does effective sales writing look like and sound like? Write to Sell has the answers. Read this book and you'll learn: The confidence and the skills to write better copy faster. New ways to gain readers' attention, respect and trust. Hints and tips on turning selling skills into sales writing skills. Simple techniques to improve the readability of your copy. The impact of design and layout on sales writing. The meaning of good written English the rules you must follow; the rules you can safely ignore. Write to Sell is a guide to the practice of great sales writing not just the theory. Checklists, exercises and mnemonics give you the tools to craft better copy; case notes and concrete examples show you the difference between what works and what doesn't. Clear and concise, this is the copywriter's manual. Don't start writing without it.
How to Write Copy That Sells
Author | : Ray Edwards |
Publsiher | : Morgan James Publishing |
Total Pages | : 186 |
Release | : 2016-02-16 |
Genre | : Business & Economics |
ISBN | : 9781630475024 |
Download How to Write Copy That Sells Book in PDF, Epub and Kindle
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
The Adweek Copywriting Handbook
Author | : Joseph Sugarman |
Publsiher | : John Wiley & Sons |
Total Pages | : 374 |
Release | : 2012-06-19 |
Genre | : Business & Economics |
ISBN | : 9781118428795 |
Download The Adweek Copywriting Handbook Book in PDF, Epub and Kindle
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
100 Great Copywriting Ideas
Author | : Andy Maslen |
Publsiher | : Marshall Cavendish International Asia Pte Ltd |
Total Pages | : 226 |
Release | : 2009-11-28 |
Genre | : Reference |
ISBN | : 9789814312028 |
Download 100 Great Copywriting Ideas Book in PDF, Epub and Kindle
Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
How to Write Great Copy
Author | : Dominic Gettins |
Publsiher | : Kogan Page Publishers |
Total Pages | : 209 |
Release | : 2006-04-03 |
Genre | : Business & Economics |
ISBN | : 9780749448622 |
Download How to Write Great Copy Book in PDF, Epub and Kindle
In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.
The Copywriter s Handbook
Author | : Robert W. Bly |
Publsiher | : Holt Paperbacks |
Total Pages | : 431 |
Release | : 2007-04-01 |
Genre | : Business & Economics |
ISBN | : 9781429900157 |
Download The Copywriter s Handbook Book in PDF, Epub and Kindle
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
How to Write Sales Letters That Sell
Author | : Drayton Bird |
Publsiher | : Kogan Page Publishers |
Total Pages | : 324 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 0749438762 |
Download How to Write Sales Letters That Sell Book in PDF, Epub and Kindle
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.