100 Great Copywriting Ideas

Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world's best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

Selling is crucial to the very survival of any company. This book contains 100 great sales ideas, extracted from the world’s best companies, to help anyone improve their sales and their careers.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that essential ingredient for success.

In this latest addition to the highly successful 100 Great Ideas series, readers will find a comprehensive guide for a leader or a developing leader to make a step change in their effectiveness. The book addresses the question 'What is the step change I need to make to be leading well at the next level?'. Author Dr Peter Shaw, who has written several other titles in this series, distils 100 learning points from his vast experience of over 40 years in business and government, and conveys them in a highly personable, easy-to-read style. This book is divided into 10 sections: Why, What, Who, How, When, Which, Were, Be, Become and Know. These ideas will equip anyone who leads a team with the necessary knowledge to guide, manage, motivate and counsel staff under their charge. In the Who section, for example, learning points include cultivating your champions, drawing on coaches who understand you, recognising your allies, building peer support and finding a mentor. The author has included inspiring case-studies drawn from successful leaders and how they have managed to build a team of confident and competent staff that functions as a cohesive and successful unit. 100 Great Leading Well Ideas is an invaluable companion for anyone who manages a team of staff

In this latest addition to the highly successful 100 Great Ideas series, readers will find a comprehensive guide to overcoming one of the most frequently felt emotions at work today: frustration. Frustration comes in many forms and from many sources—bosses, colleagues, staff, clients, and not to forget, oneself. If left to fester, frustration can quickly impair a person’s ability to work and to lead, and potentially hijack the performance of the entire team and organisation. 100 Great Leading Through Frustration Ideas provides a practical framework for leading yourself and others through frustration. Starting from a simple 5-step plan—Understand, Plan, Act, Observe and Reframe—this wise and wide-ranging guide shows you how to address your frustrations in a fresh and constructive way, and use them as a springboard to new breakthroughs. Author Dr Peter Shaw, who has written three other titles in this series, distils 100 learning points from his vast experience in business and movernment, and conveys them in a highly personable, easy-to-read style.

Most of us work in teams at work. This book provides prompts to enable teams to thrive and be effective in demanding times. There is a huge interest to ensure teams are effective. The speed of change has meant teams have to be quick to adapt. Information technology means that teams have access to much more information, but need to be able to use that information in a constructive and sure-footed way. Globalisation means that there are many more virtual teams which have to find ways of working quickly and effectively, while adapting to cultural differences about expectations and ways of working. Good team leaders are regularly looking for ways of equipping their teams to work effectively, whilst also ensuring there is time to reflect on longer term issues. There is a growing appetite to try new approaches and learn from the experience of others. The ideas in this book will provide a range of suggestions to help you calibrate how best you can be both an effective team leader and member. The book is designed so you can dip into the different sections. It is intended to be a practical tool for managers and leaders at any level, in any organisation, in any country

In this latest addition to the highly successful 100 Great Ideas series, readers will find a comprehensive guide to building success across all areas of their lives – covering work, family and community. Author Dr Peter Shaw, who has written two other titles in this series, distils 100 learning points from his vast experience in business and government, and conveys them in a highly personable, easy-to-read style. This book provides prompts for thought on balancing priorities well, understanding the drivers of your ambition, addressing what might hold you back, generating forward momentum, handling setbacks with care, building your reputation, balancing the short term and the long term, sustaining the success, growing team success and engaging with the future. Inspiring case-studies of people who faced myriad challenges are presented, showing the ways in which they eventually surmounted their difficulties. No matter how you define success, 100 Great Building Success Ideas is an invaluable companion on your personal and professional life journey.

The 2012 London Olympics provided some of the best examples of the personal impact of the athletes. The impact for some resulted from leading from the front, for others the impact resulted from following and then choosing their moment to exert their authority. However, the impact for all the competitors resulted from their preparation and their ability to take decisions in the moment. They had to prepare physically, mentally and emotionally. Their performance resulted from their attitude of mind as well as their physical preparedness.Our personal impact flows from clarity about who we are, what we stand for, where we place our priorities, when we choose to act, and understanding why we respond in a particular way. Crucial to personal impact is knowing ourselves and our preferences well, knowing how we contribute effectively, and knowing what our end goals are. Personal impact is all about delivering outcomes. However elegant our attempt at personal impact, if there is no outcome, then our impact may have been irrelevant. A key starting point is what is the outcome you want to achieve after considering realistically, and boldly what might be possible. This book invites you to think through the personal impact you want to have, and gives prompts for thought and practical pointers. The 100 ideas encourage you to think positively about what you are seeking to build, how you intend to be, and what you intend to do and not do. It provides pointers about what you might demonstrate, share, ensure, remember and create.