Writing For Impact

Through ideas and practices straight from the classrooms of outstanding teachers, this lively resource illustrates writing that makes an impact on a reader, a writer, or a cause—writing that everyone wants to read. The book is rich with student work that shows how writing can make things happen in the world. The authors provide ready-to-use lessons that include a full range of writing, including poetry, narrative, petitions, proposals, emails, self-reflections, long-term projects, and critical analyses. “Young people yearn to have an impact on the world but often lack the tools to make change. This book demonstrates how shifting the focus and purposes for writing can turn students' frustration with the status quo into action. There’s no time to waste. The need for change—both in school and in society—is urgent.” —Carol Jago, past president, National Council of Teachers of English and associate director, California Reading and Literature Project at UCLA “In true National Writing Project style, Sandy Murphy and Mary Ann Smith take us inside the classrooms of remarkable teachers to see how they create contexts for young writers to pursue writing they care about for purposes that matter. Readers will find lots to take back to their own settings to engage this remarkable generation of young people in our classrooms.” —Elyse Eidman-Aadahl, Executive Director, National Writing Project

In Impact, 21 women writers consider the effects of concussion on their personal and professional lives. The anthology bears witness to the painstaking work that goes into redefining identity and regaining creative practice after a traumatic event. By sharing their complex and sometimes incomplete healing journeys, these women convey the magnitude of a disability which is often doubted, overlooked, and trivialized, in part because of its invisibility. Impact offers compassion and empathy to all readers and families healing from concussion and other types of trauma. Contributors: Adèle Barclay, Jane Cawthorne, Tracy Wai de Boer, Stephanie Everett, Mary-Jo Fetterly, Rayanne Haines, Jane Harris, Kyla Jamieson, Alexis Kienlen, Claire Lacey, E. D. Morin, Julia Nunes, Shelley Pacholok, Chiedza Pasipanodya, Judy Rebick, Julie Sedivy, Dianah Smith, Carrie Snyder, Kinnie Starr, Amy Stuart, Anna Swanson

Writing for Impact is an innovative and broad-ranging new course for learners of business English who want to excel at writing. The course's 12 modules take learners through the topics they will need to succeed in business. It covers a wide variety of topics from emails and letters to meeting minutes and agendas. The progressive syllabus ensures learners will improve their overall knowledge and ability in writing. The course comes with an audio CD, which provides both tips and input on producing written documents in a business setting and extracts from meetings and phone calls. There are also full Trainer's Notes for the teacher and templates to aid learners in producing a range of written communications, which can be downloaded online.

Karl Iglesias breaks new ground by focusing on the psychology of the reader. Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows. Iglesias not only encourages you to deliver emotional impact on as many pages as possible, he shows you how, offering hundreds of dramatic techniques to take your writing to the professional level.

This book presents a variety of narratives on key elements of academic work, from data analysis, writing practices and engagement with the field. The authors discuss how elements of academic work and life – usually edited out of traditional research papers – can elicit important analytical insight. The book reveals how the unplanned, accidental and even obstructive events that often occur in research life, the ‘detours’, can potentially glean important results. The authors introduce the process of ‘writing-sharing-reading-writing’ as a way to expand the playground of research and inspire a culture in which ‘accountable’ research methodologies involve adventurousness and an element of uncertainty. Written by scholars from a range of different fields, academic levels and geographic locations, this unique book will offer significant insight to those from a range of academic fields.

Today, newspapers and magazines publish writing very similar in substance, style and structure. Writing Opinion for Impact will therefore be valuable to students of opinion and editorial writing, critical writing, and personalized feature and column writing for newspapers and magazines alike.

Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader. As a reader, you will: Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more. Learn the eight time-tested writing strategies—strategies you can apply immediately—to become a better, more impactful writer and communicator. Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning. Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more. Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.