Writing For Multimedia

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: -Writing a corporate web site: T. Rowe Price -Creating blogs and podcasts - Web writing tips from usability experts - Optimizing text for web search engines - Defining the user with use cases and user scenarios - Dealing with web editors - Software for organizing and writing interactive media content - Script formats for all types of multimedia and web projects - Writing careers.

Interactive Writing is specifically focused on the early phases of writing, and has special relevance to prekindergarten, kindergarten, grade 1 and 2 teachers.

Invaluable for both multimedia newcomers and experienced professionals, "Writing for Multimedia" is an in-depth analysis of how to write informational programs and stories for multimedia. Some of the most successful existing CD-ROMs and World Wide Web programs are analyzed and documented with extensive script samples, flow charts, and other writing material. The CD includes additional script samples, screen shots, scripting software, and program demos. 39 illus. 12/96.

The new media industry needs the producer who manages, the director with creative vision, and the writer who documents the development process. This comprehensive book is a practical, skills-oriented book for the producer, director, and writer of multimedia. It provides readers with a sound grounding in the concepts of interactive design, and then takes them through the step-by-step process of developing the multimedia product. Written with a professional orientation, this book teaches readers how to create multimedia faster, better, and less expensively. It also can act as a procedure manual for the reader's company. Topics include: Interactive, non-linear, multimedia design; the development process; games and educational products. For any multimedia professional, in particular CD-ROM developers and publishers.

This is a comprehensive book detailing writing for entertainment, children, science fiction thrillers, documentaries, and assessment programs. It teaches the user to develop non-linear writing skills, instructs them in a variety of techniques, and describes a variety of tools and methods (such as storyboards, flip-books and computer prototypes).