Yahoo Web Analytics

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

This book presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web Analytics and their role in the formulation and the orientation of businesses’ strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field. Is an excellent resource for scholars, experts and industrial in the fields represented, as well as Ph.D. students seeking an entryway into current research in data analytics, Web analytics, machine learning algorithms, and their various applications within businesses.

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.

"Social Media Branding in the Age of Obama" is a social media guide designed to help you understand and make the most of the free social media tools available for use on the internet.Barack Obama made history by not only becoming the United States' first African American President, but by using social media technology to get elected. Never has a presidential candidate used the internet and social media so effectively. President Barack Obama used social media web sites such as Facebook, LinkedIN, Twitter, Myspace, Blogger, BlogTalk Radio, YouTube and other web sites as a cohesive, collective social juggernaut.

A step-by-step guide to creating your first Web site Everybody's building cool web sites, but how? Web Sites Do-It-Yourself For Dummies, 2nd Edition, shows you how, with simple, step-by-step instruction that will build your confidence as you build your site. You'll learn to plan your site and secure a domain name, how to use Dreamweaver for site construction, and how to test and publish your site. You'll also learn about designing a blog, creating a podcast, adding Flash, and even how to make money with your Web site. Dummies makes it easy and fun! Perfect for those who've never attempted a Web site before, including small-business owners, the family historian, amateur genealogists, and travel buffs Explains using Web site creation tools including Dreamweaver, Photoshop Elements, Flash, and WordPress Shows how Web pages work, how to plan and design your site, and what to look for in Web hosting services Covers editing and creating Web graphics and text, how to customize a site for different purposes, testing, and publishing your site Provides information on blogs, podcasts, adding Flash, and making money from your site Web Sites Do-It-Yourself For Dummies, 2nd Edition shows you how to create a Web site you'll be proud of.

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.