Your Brain Is Almost Perfect

"A fascinating introduction" (Steven Pinker) to the science of decision-making One of the leading thinkers in the computational neuroscience revolution offers a brilliant new perspective on the mind?s decision-making process. Why do we make the choices we make? How can science explain free will? If our brains are like slow computers originally programmed for survival with goals like food, water, and sex, why do we make choices that go against our own biological best interests? Where do values come from? What role do emotions play? From how we decide what we consume to the romantic, ethical, and financial choices we make, Read Montague guides readers through a new approach to the mind that is both entertaining and illuminating.

"A fascinating introduction" (Steven Pinker) to the science of decision-making One of the leading thinkers in the computational neuroscience revolution offers a brilliant new perspective on the mind?s decision-making process. Why do we make the choices we make? How can science explain free will? If our brains are like slow computers originally programmed for survival with goals like food, water, and sex, why do we make choices that go against our own biological best interests? Where do values come from? What role do emotions play? From how we decide what we consume to the romantic, ethical, and financial choices we make, Read Montague guides readers through a new approach to the mind that is both entertaining and illuminating.

To the list of writers connecting mainstream readers and cutting-edge science ;Malcolm Gladwell, Steven Johnson, James Surowiecki ;add Read Montague, with this exploration of what exactly determines the choices we make. With a new perspective on the science of decision-making from the researcher at the center of the computational neuroscience revolution, Why Choose This Book?shows what the latest brain science reveals about the crucial events of everyday experience ;the choices we make. From how we decide what we consume to what kind of art we like, and even the romantic, ethical, and financial choices we make, Read Montague guides the reader through a new approach to the mind with an accessible style that is both entertaining and illuminating. In taking apart the mind's decision-making machinery, Montague first illustrates how our brains are like computers that are slow, small, fuzzy, and cheap ;and began with goals like food, water, and sex. Second, he reveals how simple goals like these then turn into ideas like beauty, love, and terror with a life of their own. Finally, he explains how a value system in our heads controls those ideas so we can make good decisions ;and how that physical system can break down leading to bad decisions, addictions, mental illness, and even large economic disasters.

This delightful comedy is about marriage, adultery, career choices, opposing a domineering father and finding one's own identity. Buddy Apple, an aspiring writer, ventures off into an adulterous affair because of frustrations with his lack of career success and his unhappiness with his wife. Eventually, he learns that the perfect life he has been seeking is right there at home.

The rich, poignant tales of major league baseball’s most hard-luck fraternity—the pitchers of its Almost-Perfect Games From 1908 to 2015, there have been thirteen pitchers who have begun Major League Baseball games by retiring the first twenty-six opposing batters, but then, one out from completing a perfect game, somehow faltering (or having perfection stolen from them). Three other pitchers did successfully retire twenty-seven batters in a row, but are still not credited with perfect games. While stories of pitching the perfect game have been told and retold, Almost Perfect looks at how baseball, at its core, is about heartbreak, and these sixteen men are closer to what baseball really is, and why we remain invested in the sport. Author Joe Cox visits this notion through a century of baseball and through these sixteen pitchers—recounting their games in thrilling fashion, telling the personal stories of the fascinating (and very human) baseball figures involved, and exploring the historical American and baseball backdrops of each flawed gem. From George “Hooks” Wiltse's nearly perfect game in 1908 to “Hard Luck” Harvey Haddix’s 12-inning, 36-consecutive-outs performance on May 26, 1959 (the most astounding single-game pitching performance in baseball history) to Max Scherzer’s near miss in 2015, Joe Cox’s book captures the action, the humanity, and the history of the national pastime’s greatest “almosts.”

This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

Mapping the Travel Behavior Genome covers the latest research on the biological, motivational, cognitive, situational, and dispositional factors that drive activity-travel behavior. Organized into three sections, Retrospective and Prospective Survey of Travel Behavior Research, New Research Methods and Findings, and Future Research, the chapters of this book provide evidence of progress made in the most recent years in four dimensions of the travel behavior genome. These dimensions are Substantive Problems, Theoretical and Conceptual Frameworks, Behavioral Measurement, and Behavioral Analysis. Including the movement of goods as well as the movement of people, the book shows how traveler values, norms, attitudes, perceptions, emotions, feelings, and constraints lead to observed behavior; how to design efficient infrastructure and services to meet tomorrow’s needs for accessibility and mobility; how to assess equity and distributional justice; and how to assess and implement policies for improving sustainability and quality of life. Mapping the Travel Behavior Genome examines the paradigm shift toward more dynamic, user-centric, demand-responsive transport services, including the "sharing economy," mobility as a service, automation, and robotics. This volume provides research directions to answer behavioral questions emerging from these upheavals. Offers a wide variety of approaches from leading travel behavior researchers from around the world Provides a complete map of the methods, skills, and knowledge needed to work in travel behavior Describes the state of the art in travel behavior research, providing key directions for future research