101 Ways To Better Business Writing

In this book, the author shares his techniques for tight, clear, easy-to-read, effective writing. The book includes tips on writing to people for whom English is not their mother tongue, how to write business proposals, articles, and manuals.

This book contains business communication information that may not have been taught in college–information that has been accumulated over years of business experience and teaching. Anyone can read these brief tips to learn how to better communicate in business while saving the time that might have been invested in reading many books. The tips cover the fundamental areas of writing, speaking, and interpersonal communication, as well offer general business communication advice. Each tip is a practical application that can be implemented immediately. Each tip is also illustrated by a story from the author’s work life in various industries. Lastly, the book also lays a foundation for an understanding of how the brain influences all communication.

Praise and Reviews Essential guidance on communicating clearly, tightly and with style. `...Timothy Foster provides unparalleled guidance on the whole subject..` THE FORUM FOR ASSOCIATES OF THE INSTITUTE FOR INDEPENDENT BUSINESS, August 2002 IMPROVE YOUR TECHNIQUE EXPRESS YOURSELF POWERFULLY WRITE WITH STYLE MAKE A GREAT IMPRESSION Many of the people you want to reach today will do almost anything to avoid the act of reading. They look. They scan. They skip lengthy text. They allow distractions to destroy what little concentration they have. They give up before absorbing your message correctly. Combine this fact with the prevailing trend to outsourcing and self-employment, which often means those who never thought of themselves as writers must now take on that task, and you have a difficult situation. The need for excellence in written communication has never been greater, especially in today's corporations, organisations and one-man bands. Better Business Writing provides essential guidance on communicating clearly, tightly and with style. Expert author Timothy R V Foster takes you through the whole subject with helpful advice and practical checklists. He covers all the important issues, including: clarifying the audience to be reached; choosing a structure to fit the task; understanding different text styles and when to use them; creating advertisements and direct mail to get results; composing articles, speeches and scripts to inform and enthuse; making business proposals and presentations to win; producing books, manuals and brochures that work; developing effective Web sites, multimedia and e-mails.

DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage

101 THINGS I LEARNED® IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school. Illustrated in the same fun, gift book format as 101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.