1999 Reeds West Coast

This book aims to develop a global perspective on the management issues facing coastal resorts. It does so bydrawing on examples from a range of economies and environments written by key experts. The majormanagement themes highlighted include the processes of restructuring, attempts to develop sustainableagendas and environmental issues of developing resorts in sensitive areas.

This book presents a theoretically informed, up-to-date study of interactions between indigenous peoples of Mediterranean France and Etruscan, Greek, and Roman colonists during the first millennium BC. Analyzing archaeological data and ancient texts, Michael Dietler explores these colonial encounters over six centuries, focusing on material culture, urban landscapes, economic practices, and forms of violence. He shows how selective consumption linked native societies and colonists and created transformative relationships for each. Archaeologies of Colonialism also examines the role these ancient encounters played in the formation of modern European identity, colonial ideology, and practices, enumerating the problems for archaeologists attempting to re-examine these past societies.

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.

Travelling Players in Shakespeare's England is the first extended study of the touring practices and performances of Elizabethan and Jacobean travelling players. It opens with a general introduction to the lively, competitive world of professional touring theatre. Following chapters focus on playing practices and performances in the spaces used as temporary theatres by touring actors (such a town halls and country houses). The final chapter looks at the decline of this important theatrical tradition in the 1620s.