2200 Characters Or Less

2200 Characters or Less encourages the reader to find their own, authentic way forward in the face of cultural norms and society’s expectations. In keeping with this message, body image educator and artist, Teri Hofford uses photography, handwritten notes, poems and musings to tackle 22 different themes and in this way, the book can be opened and read at any page, defying conventions and form. Teri explores the constraints of Instagram’s 2200 character limit as a means to share her personal stories, experiences and thoughts to expose the unachievable expectations put upon us by society, while fusing her writing with empathy, compassion and a little tough love, allowing the reader to feel seen and understood.

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.

A quick, practical, easy-to-understand, comprehensive reference guide that shows you how to generate life-changing, recurring income from the Internet. Matthew Loop has coached and trained thousands of entrepreneurs in more than twenty-five countries. Millions of people have viewed his free social media business-growth tutorials online. Now for the first time, he’s packaged ten years of experience into a tactical blueprint that reveals the common denominators of the Internet’s highest-paid movers and shakers. In Social Media Made Me Rich, he shows you how to harness these same strategies so you can profit big from networks like Facebook, Instagram, YouTube, Twitter, Pinterest, Amazon, and Google.

Learn to become a better writer the SMART way. An Introduction to Writing for Health Professionals: The SMART Way, 4th Edition explores quick-and-easy methods to help you improve your writing skills. Thoroughly updated to reflect APA style guidelines, the fourth edition illustrates various forms of common written communication, such as email, instant messaging, blogs, letters, memos, reports, resumés, briefs, articles, presentations, research papers, and more. You are introduced to the essential elements of writing using the SMART approach - Source, Message, Audience, Route, and Tone, as well as steps to use when crafting academic papers (PROCESS), and key takeaways for becoming a better writer (LAST). These acronyms provide quick-and-easy ways to help you get started and organize your writings. It also includes handy quick reference lists and free additional resources on the companion Evolve website. UNIQUE! SMART, PROCESS, and LAST acronyms help facilitate learning by making the material easier to remember. Clear and straightforward writing style provides a reader-friendly approach to writing for learners of all levels. Common Error sections and Exercises featured throughout to reinforce content. APA style examples throughout text include those most commonly used in the health professions. NEW! Expanded coverage of research, digital literacy, communication on social media, and electronic mediums reflects advances in online culture. NEW! Fully revised SMART Ways for Other Routes chapter includes principles of documentation and charting, electronic communication (including email, instant messaging, social networking, and blogs), curriculum vitae, and dissertations. NEW! Points to Remember section at the end of each chapter (formerly SUMMARY) highlights key information using bullet points.

The ideal workbook for students to practice learning to read, recognise, and write the 100 most common Chinese medical Chinese characters! This work forms an integral part of the Chinese Medicine Language Series for students and practitioners who are engaged in the study of Chinese medical language. It presents the first 100 characters based upon frequency of use in medical texts, as well as an overall program designed to help the student acquire the necessary tools for building a thorough vocabulary. This first volume presents the basics of Chinese characters along with the etymologies of the 100 most commonly seen characters. Designed as a workbook, it offers students practice in learning to read, recognise, and write the characters and provides the basic tools that students need to become familiar with the written language of Chinese medicine and thereby enrich their studies.

Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics Upload your photos and videos, and expand your reach with hashtags Use Instagram Stories and live video Create paid ads to reach your target audience Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.

COVID wrought havoc on the world’s economic systems. Higher education did not escape the ravages brought on by the pandemic as institutions of higher education around the world faced major upheavals in their educational delivery systems. Some institutions were prepared for the required transition to online learning. Most were not. Whether prepared or not, educators rose to the challenge. The innovativeness of educators met the challenges as digital learning replaced the face-to-face environment. In fact, some of the distance models proved so engaging that many students no longer desire a return to the face-to-face model. As with all transitions, some things were lost while others were gained. This book examines practice in the field as institutions struggled to face the worst global pandemic in the last century. The book is organized into four sections on 'Changing Education”, 'Education in the Pandemic”, 'Sustaining University Education”, and 'Embracing the Future in a Global World”. It presents various perspectives from educators around the world to illustrate the struggles and triumphs of those facing new challenges and implementing new ideas to empower the educational process. These discussions shed light on the impact of the pandemic and the future of higher education post-COVID. Higher education has been forever changed, and higher education as it once was may never return. While many questions arise, the achievements in meeting and overcoming the pandemic illustrate the creativity and innovativeness of educators around the world who inspired future generations of learners to reach new heights of accomplishment even in the face of the pandemic.