50 Ways To Win New Customers

There are probably thousands of ways to attract and keep customers, but 50 Ways to Win New Customers and 50 Powerful Ideas You Can Use to Keep Your Customers offer the best -- a mix of classic, commonsense tips and ingenious advice. Written in the simple, practical, example-filled style for which he's becoming well-known, Paul Timm shows any business how to get the customers it needs to survive...and keep them for life.

From the author of the highly acclaimed Winning the Marketing War and a monthly contributor to Success magazine, a concise, hard-hitting guide to the "new" fundamentals of successful selling in today's super-competitive business environment. The perfect reference tool for a successful sale.

Empower your journey as a personal trainer through '50 Ways to Get More Customers.' Explore authentic approaches, from building your online presence to fostering client referrals. This guide is your key to enriching your fitness career and effectively connecting with potential clients.

Turned-off customers produce devastating ripple effects that quickly drag companies into a morass of mediocrity, while organizations that apply a constant flow of customer-centered innovations see consistent strengthening of their customer base. This book will get all managers and employees thinking about the little things that can make all the difference.

Paul Timm will teach readers how to become a "customer magnet". After reading this second edition, one will know how to establish a customer base, retain customers through satisfaction and appreciation, and win back lost customers. There are probably thousands of proven ways to win new customers, but Dr. Timm offers the best--a mix of classic, common sense tips, and ingenious advice.

In this follow-up to his earlier SAE book By the Numbers: Principles of Automotive Parts Management, Naples focuses on managing the three most important assets of an automobile parts business: financial, customer, and personnel. The book also includes information critical for creating and managing a total quality organization. Beyond the Numbers offers reference material applicable to the parts supply industry and beyond, and provides a framework that parts managers and parts store owners can use to improve overall organizational performance. Naples provides specific and practical guidelines for quality management which will lead to loyal employees, loyal customers, and a better bottom line.

The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.

Ask small-business owners to name their number one goal, and they’ll tell you their chief priority is to increase sales. The trouble is, while entrepreneurs are often terrific at their core businesses, most have little or no marketing experience or know-how. In fact, the U.S. Small Business Administration confirms the two biggest reasons for small business failure are lack of effective marketing programs and undercapitalization. In Maximum Marketing, Minimum Dollars, small business marketing expert Kim T. Gordon reveals a wealth of new twists on tried-and-true marketing methods. Gordon, whose friendly, sage advice counsels three million business owners monthly in Entrepreneur magazine, here leads readers step-by-step through 50 innovative, affordable tactics to generate sales. Maximum Marketing, Minimum Dollars addresses every element of small-business marketing—from creating an online marketing program and winning referrals to forging alliances and establishing a public relations program. Gordon tells the marketing success stories of small businesses nationwide to demonstrate how to fuel business growth using aggressive, targeted, but inexpensive methods. Maximum Marketing, Minimum Dollars reveals the marketing lessons essential to entrepreneurial success. Highlights Small-business owners and entrepreneurs will learn how to: • Implement powerful marketing tactics while staying on budget. • Identify the right market niches and conduct customer research. • Leverage the marriage of marketing and new technology—email lists, Web sites, and online public relations. • Reinvent traditional tactics such as trade magazine, radio, and TV advertising. • Combine sales and marketing for a low-cost one-two punch.