A Thousand Blunders

In A Thousand Blunders, Frank Leonard looks at why the 'Road of a Thousand Wonders' failed to live up to the expectations forecast by company president Charles M. Hays and other senior managers. Not only was the railway built through a sparsely settled region, which generated little immediate traffic, but its economic difficulties were also compounded by the numerous mistakes made by managers at all levels: for example, their failure to respond adequately to labour shortages caused serious delays and prevented the company from proving Prince Rupert as an effective alternative harbour before World War I broke out. For this book, Frank Leonard had access to a wealth of original documents, among them the GTP legal department files, providing him with insights into the decisions that formed the basis for policies in townsites and on Indian reserves. A Thousand Blunders is a provocative account of one of the greatest failures in Canadian entrepreneurial history. Richly detailed and thoroughly documented, it makes an important contribution to the fields of railway and business history, as well as to the study of the history of northern British Columbia.

Adolph Hitler lost WWII because of his blunders and the U.S. and its allies won WWII in spite of their blunders. Nearly a lifetime of research and study by a veteran of World War II reveals the major political and military errors and mistakes which caused the greatest catastrophe in world history, almost lost the struggle with the greatest evil the world has ever known, failed to end the conflict in a decisive victory for the survival of freedom and democracy, subjected the world to almost half a century of fear and turmoil in the Cold War, and wasted vast world resources on armaments while hundreds of millions of people suffered from hunger, illness and death. This analysis of the major issues and campaigns of World War II concentrates on what went wrong with the conduct of the war which needlessly prolonged its brutal end and reveals how narrow was the margin between victory and defeat.

What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.

DigiCat Publishing presents to you this special edition of "Literary Blunders" (A Chapter in the "History of Human Error") by Henry B. Wheatley. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.

"The blunders of Germany constitute a spectacle of very much more than passing interest. The questions they raise are by no means academic. The logic of them is as inexorable as Death. They are of vital interest to every freeman, and to every state and nation that sincerely undertakes to conserve the rights of its people. To unhappy Austria, shoved into the war by Germany, they are of life or death interest. A correct view of Germany is now absolutely essential to the future freedom of man!" -an excerpt

A collection of comical errors, as funny a record of human folly as when it was first published in 1893.