Advertisers At Work
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Advertisers at Work
Author | : Tracy Tuten |
Publsiher | : Apress |
Total Pages | : 299 |
Release | : 2012-09-07 |
Genre | : Business & Economics |
ISBN | : 9781430238294 |
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“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.” —Mark Tungate, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look “In Advertisers at Work, Tracy Tuten conducts interviews with some of the ad world’s biggest players. The interviews—ranging from advertising legend Mike Hughes to leaders of the next generation like David Oakley and Susan Credle—reveal much about the nature of creativity and why we all respond to certain ads either with a laugh or a purchase. Tuten’s skillful questions also highlight how these men and women learned the craft, found mentors, and landed jobs doing things they 'didn’t know you could get paid to do.' They talk about successes and failures, their hopes and dreams, and the direction of the industry as we move into the age of social and branded media. If you are in the field of advertising or one of those people who often say, ‘Hey, did you see that commercial . . .,’ you’ll find Advertisers at Work a valuable addition to your bookshelf.” —John Sweeney, Distinguished Professor, School of Journalism University of North Carolina, Chapel Hill;Former Associate Creative Director, Foote, Cone & Belding In Advertisers at Work, readers will gain insights from the most interesting people working in the field of advertising today, told in their own words. Guided by interviewer Dr. Tracy Tuten, 18 advertising leaders share their favorite stories, debunk the myths of advertising, make predictions on the industry’s future, pay homage to the lions of the past, and offer insights into what it takes to win in the ad game today. Each chapter is devoted to one advertising executive, showcasing that person’s unique vision and perspective into the world of advertising. Who are these leaders? Talent, perseverance, creativity, and pure grit set these people apart—and that’s where their similarities end. With a mix of senior contributors and up-and-coming talent representing the creative crafts, media, planning, and account services from a variety of agencies and locales, this book pulls back the curtain and invites readers to live each leader’s experiences up close. They’ll learn from the advertisers at work. Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy, making effective pitches, managing clients and key partners, calling in the creative muse, reading the public’s mood, developing the right mix of media to launch a campaign, or pouncing on opportunities the rest of us can’t see. This book: Shares the untold stories of senior executives and rising stars in advertising Demystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executives Provides insights, strategies, and tactics readers can put to work immediately Offers predictions on the rapidly changing advertising landscape Other books in the Apress At Work Series: Coders at Work, Seibel, 978-1-4302-1948-4 Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9 CIOs at Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston, 978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7 Gamers at Work, Ramsay. 978-1-4302-3351-0
Advertising Works
Author | : Alan C. Middleton,John Dalla Costa,Institute of Canadian Advertising |
Publsiher | : Unknown |
Total Pages | : 150 |
Release | : 1993 |
Genre | : Advertising |
ISBN | : 096978810X |
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Ogilvy on Advertising
Author | : David Ogilvy |
Publsiher | : Hachette UK |
Total Pages | : 376 |
Release | : 2023-02-02 |
Genre | : Business & Economics |
ISBN | : 9781802796988 |
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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
How to Make Your Radio Advertising Work for You
Author | : David Sell |
Publsiher | : David Sell |
Total Pages | : 74 |
Release | : 2011-02-08 |
Genre | : Business & Economics |
ISBN | : 9781458087508 |
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When Ads Work
Author | : John Philip Jones |
Publsiher | : M.E. Sharpe |
Total Pages | : 196 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0765621711 |
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The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ads Work"" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates th ...
The Advertising Handbook
Author | : Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury |
Publsiher | : Routledge |
Total Pages | : 260 |
Release | : 2013-09-13 |
Genre | : Business & Economics |
ISBN | : 9781134718924 |
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This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Ads That Work
Author | : Diana Stowers |
Publsiher | : Unknown |
Total Pages | : 153 |
Release | : 2009-05 |
Genre | : Advertising |
ISBN | : 0646511882 |
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'Ads that Work' aims to help advertisers increase response to their ads. If you are marketing your products and services through newspapers, magazines, brochures, fliers, newsletters and other tangible products your ad is being seen. Print products continue to attract consumers in droves. Now learn how to make your ad work harder: better illustrations, attention grabbing headlines, and compelling copy are essential. Great examples of all this plus more can be found inside this easy, 'how to guide' to effective advertising!
Housework and Housewives in American Advertising
Author | : Jessamyn Neuhaus |
Publsiher | : Springer |
Total Pages | : 273 |
Release | : 2011-11-07 |
Genre | : History |
ISBN | : 9780230337978 |
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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.