Advertising Promotion Management
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Advertising Communications and Promotion Management
Author | : John R. Rossiter,Larry Percy |
Publsiher | : Unknown |
Total Pages | : 640 |
Release | : 1998 |
Genre | : Advertising |
ISBN | : 0071155147 |
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This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Promotion Management Marketing Communications
Author | : Terence A. Shimp |
Publsiher | : Unknown |
Total Pages | : 732 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 0030767482 |
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Promotion Management
Author | : John J. Burnett |
Publsiher | : Unknown |
Total Pages | : 648 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : IND:39000008161064 |
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Advertising and Promotion Management
Author | : John R. Rossiter,Larry Percy |
Publsiher | : McGraw-Hill Companies |
Total Pages | : 680 |
Release | : 1987 |
Genre | : Advertising |
ISBN | : UVA:X001219559 |
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Advertising Promotion Management
Author | : Rossiter,Larry Percy |
Publsiher | : McGraw-Hill Companies |
Total Pages | : 649 |
Release | : 1988-05-01 |
Genre | : Advertising |
ISBN | : 0070539081 |
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Promotional Management
Author | : Robert J. Eng,Morton Galper |
Publsiher | : Prentice Hall |
Total Pages | : 324 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : IND:39000008373313 |
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Advertising Promotion Management
Author | : Paul Farris,John A. Quelch |
Publsiher | : Krieger Publishing Company |
Total Pages | : 301 |
Release | : 1987-01-01 |
Genre | : Business & Economics |
ISBN | : 0894642618 |
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This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business courses. It includes the planning and supervision of advertising and promotion activities.
Promotion Management and Marketing Communications
Author | : SPCK Publishing,Terence A. Shimp |
Publsiher | : Unknown |
Total Pages | : 682 |
Release | : 1993 |
Genre | : Communication in marketing |
ISBN | : 0030974895 |
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