All About The Hype

The third super hot, super fun Jessie Jefferson novel from internationally bestselling author, Paige Toon. Is the life of a famous rockstar's daughter all it's cracked up to be? And what about dating your fellow band-member just as you hit the bigtime? Jessie is still getting used to being a celebrity, and the daughter of one of the world’s biggest rock stars. With her own music career on the rise, a gorgeous love interest and a fun group of friends, it seems Jessie’s glamorous LA life couldn’t get any better . . . but things are about to get really complicated. Praise for I Knew You Were Trouble 'Lots of fun' Heat magazine (four-star review) 'Fun and flirty, Jessie Jefferson is a top notch series YA fans should grab ASAP' Maximum Pop! 'A page-turner perfect for holidays' Closer 'A fabulous continuation of Jessie Jefferson's story...I loved every single second' Rachel's Random Reads blog Everyone loves Jessie! 'I didn't put The Accidental Life of Jessie Jefferson down until I'd got to the very last page.' The Bookbag 'Addictive' Books for Company 'Packed with wit, charm, Californian sunshine and celebrities' Handwritten Girl Praise for Paige Toon 'If you want escapism, Paige Toon is perfect' Cosmopolitan 'Brilliant' Heat 'Witty and sexy - perfect holiday reading material' Closer

"Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?” -Cat Marnell, New York Times-bestselling author of How to Murder Your Life From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them. We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen? Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

From Sunday Times bestselling author Paige Toon comes the first novel in a witty new series, perfect for fans of Geek Girl and Girl Online! Meet Jessie, small-town girl turned wild child… Jessie has never known her real dad, and when her mum dies she thinks any hope of finding him is gone. As she goes off the rails and her life devolves into a wild mess, her stepdad announces that her father is Johnny Jefferson—legendary rock star and former hell-raiser. Still dealing with her loss, and now the daughter of a superstar, Jessie is sucked into the LA lifestyle—paparazzi, parties, and hot guitar-wielding boys included. But is Johnny up to the job of fatherhood? And, more importantly, is Jessie ready for life in the spotlight? “Fun and flirty, Jessie Jefferson is a top-notch series YA fans should grab ASAP.” —Maximum Pop!

In Bowie, Cambo & All the Hype we get a backstage pass to key people and events during those crucial early years. This is a heartfelt story of a unique friendship. Drummer, musician and friend John 'Cambo' Cambridge lived with Bowie at Haddon Hall when he had his first hit record 'Space Oddity' and toured with him in Junior's Eyes. He was there for him at many key moments – when Bowie lost his father, passed his driving test, played his first Glam Rock gig with Hype, even acting as best man when Bowie married Angela Barnett in 1970. And if John had not persuaded his former Rats colleague Mick Ronson to join Bowie in February 1970, there might never have been a Ziggy Stardust or the stellar career which followed.

***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

The Author exposes and records America's curious sordid activities coast to coast that are well "Beneath the Hype". Over the last 30 years she has traveled through what most would consider "Dangerous Doors". She is the testimony of a "Survivor" and has recounted her life's travels. She has been involved in the sport and entertainment field more than 25 years and her knowledge of contracts without equal. Her credentials exceed most professionals in the field. She is a personal business manager to stars and is an experienced music analyst. She is an inventor, a performer, a speaker, a filmmaker, and a record label and music publisher. She's as old as the soul on your home stereo. Ms. Peggy better known as "This White Bitch Crazy" hit the streets in search of cover-ups on the "Streets of Gold" Philly. Her life's story crosses the boundaries of entertainment, sports, drugs and criminality. The rich and poor have crossed her door. Her life is an "Extraordinary Life" only few could imagine according to Geoffrey Atkins former consultant for Ruff Ryders and CEO of GERDT. Ms. Peggy is livin' proof that comin' from nothin' doesn't mean you can't be something. She is an electrically energized woman who has sat at the table of some of the largest companies and law firms in the world. Ms. Peggy chilled on the set of American Bandstand as a young girl with Bill Haley's Comets. Ms. Peggy gets respect from major players in the entertainment industry as a businesswoman on top of her game. She has had her share of props rhyming free style for industry professionals such as Outcast, Master P, Tupac's Family, Lil Pippin' and members of the Dogg Pound. She was befriended by members of the Wu Tang Clan, Nelly's Camp, Don King's Family, the Jackson Family, the Motown Family, Easy Mo Bee; the list is endless. There's one thing they all can agree on and that is, "This White Bitch Crazy". She is the "Spolarized Dope-A-Mean" fix for people to be able to "Stand to Their Feet as a Masterpiece" regardless of the shoe they're in and rise above their obstacles. The urban community gives respect to this mother, grandmother, and great grandmother rapper who has shown true grit by learning the streets and the corruption within the entertainment industry. Ms. Peggy is the personal business manager of stars and the CEO of multiple corporations. She began her movie interest on the first production of Miramax. She was an invited guest at Trump Mar-A-Lago for "A Night with the Stars" in which she credits Frank Stallone for his generosity sharing the art of music. Ms. Peggy gives it to everyone straight up and for some unknown reason people can't seem to get enough of her in the raw. Should you ever be on a street corner and this blonde offers you her hand, take hold of it; it could be the ride of your life. Most everyone who knows her wish they had her endurance. She is the epitome of how to shine the star that you are according to Dr. Mark Steinhoff.

A Publisher's Weekly Best Book of 2018 A straightforward appraisal of why health myths exist, dispelling many of them, and teaching readers how to navigate the labyrinth of health advice and the science and misinformation behind it. Hype is Dr. Nina Shapiro's engaging and informative look at the real science behind our most common beliefs and assumptions in the health sphere. There is a lot of misinformation thrown around these days, especially online. Headlines tell us to do this, not that—all in the name of living longer, better, thinner, younger. Dr. Shapiro wants to distinguish between the falsehoods and the evidence-backed truth. In her work at Harvard and UCLA, with more than twenty years of experience in both clinical and academic medicine, she helps patients make important health decisions every day. She's bringing those lessons to life here with a blend of personal storytelling and science to discuss her dramatic new definition of “a healthy life.” Hype covers everything from exercise to supplements, alternative medicine to vaccines, and medical testing to media coverage. Shapiro tackles popular misconceptions such as toxic sugar and the importance of drinking eight glasses of water a day. She provides simple solutions anyone can implement, such as drinking 2% milk instead of fat free and using SPF 30 sunscreen instead of SPF 100. This book is as much for single individuals in the prime of their lives as it is for parents with young children and the elderly. Never has there been a greater need for this reassuring, and scientifically backed reality check.