American Evangelicals And The Mass Media

Do journalists report more favourably on people that they like than on those they don't? Canada's evangelicals think so. For years, they've accused the country's news personnel of being prejudiced against them both personally and in their coverage. However, up to now, the evangelicals' charge of media bias has never been empirically examined. This book puts that charge to the test. An in depth survey of national news personnel accompanied by an extensive, multi-year examination of news coverage reveals how Canada's journalists feel about evangelicals, how they report on evangelicals, and how and when their feelings influence their reporting. In the end, this book concludes when the beliefs and actions of Canadian evangelicals directly clash with the heart-felt convictions of Canadian national journalists, the journalists are willing to abandon their professional objectivity and slant their stories against their ideological opponents. In addition, this book uses the media's treatment of evangelicals as a backdrop for the discussion of larger issues. How the media construct the news, how and why the media cover religion as they do, whether journalistic objectivity exists at all, and the affect media messages have on audiences is explored. Also, advice on how religious groups can overcome media bias is offered. As the first book to apply the tools of quantitative research to the topic of religion and the news in Canada, this book is groundbreaking. However, written with the lay reader in mind, the theoretical underpinnings of the work and methodologies used are presented in accessible, easy-to-understand terms. This book will be of interest to all member of the evangelical community, clergy and faith leaders, and scholars of religion or mass communication. "This is response rather than reaction. Intelligent, balanced, incisive and instructive. At last such a book about such a subject from someone who understands evangelical Christianity as well as media. Essential reading for everyone interested in both." - Michael Coren, Author, columnist and broadcaster David M. Haskell, Ph.D., is associate professor of journalism and contemporary studies at the Brantford campus of Wilfrid Laurier University.

This two-volume set investigates the evangelical presence in America as experienced through digital media, examining current evangelical ideologies regarding education, politics, family, and government. Evangelical broadcasting has greatly expanded its footprint in the digital age. This informative text acquaints readers with how the electronic church of today spreads its message through Internet podcasts, social networking, religious radio programs, and televised sermons; how mass media forms the institution's modern identity; and what the future of the industry holds as mobile church apps, Christian-based video games, and online worship become the norm. The work—split into two volumes—reveals the ways that the Christian broadcast community affects evangelical traditions and influences American society in general. Volume 1 explores how electronic media shapes today's Christian subculture, while the second volume describes how the electronic church impacts the wider American culture, analyzing what key figures in evangelical mass media are saying about today's religious, political, economic, and social issues. The set concludes by addressing criticism about religious media and the prospects of American public discourse to accomodate both secular and religious voices.

The mass media and religious groups in America regularly argue about news bias, sex and violence on television, movie censorship, advertiser boycotts, broadcast and film content rating systems, government regulation of the media, the role of mass evangelism in a democracy, and many other issues. In the United States the major disputes between religion and the media usually have involved Christian churches or parachurch ministries, on the one hand, and the so-called secular media, on the other. Often the Christian Right locks horns with supposedly liberal Eastern media elite and Hollywood entertainment companies. When a major Protestant denomination calls for an economic boycott of Disney, the resulting news reports suggest business as usual in the tensions between faith groups and media empires. Schultze demonstrates how religion and the media in America have borrowed each other’s rhetoric. In the process, they have also helped to keep each other honest, pointing out respective foibles and pretensions. Christian media have offered the public as well as religious tribes some of the best media criticism— better than most of the media criticism produced by mainstream media themselves. Meanwhile, mainstream media have rightly taken particular churches to task for misdeeds as well as offered some surprisingly good depictions of religious life. The tension between Christian groups and the media in America ultimately is a good thing that can serve the interest of democratic life. As Alexis de Tocqueville discovered in the 1830s, American Christianity can foster the “habits of the heart” that ward off the antisocial acids of radical individualism. And, as John Dewey argued a century later, the media offer some of our best hopes for maintaining a public life in the face of the religious tribalism that can erode democracy from within. Mainstream media and Christianity will always be at odds in a democracy. That is exactly the way it should be for the good of each one.

A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.

The work reveals the ways that the Christian broadcast community affects evangelical traditions and influences American society in general. It explores how electronic media shapes today's Christian subculture, while the second volume describes how the electronic church impacts the wider American culture, analyzing what key figures in evangelical mass media are saying about today's religious, political, economic, and social issues. The set concludes by addressing criticism about religious media and the prospects of American public discourse to accomodate both secular and religious voices.

In the first part, contributors set the framework by describing recent theoretical developments in the sociology of religion and communication theory. Part II provides an overview of certain religious beliefs; Part III looks at audience behavior; Part IV describes specific case studies (including one on rap music); and Part V looks at the changing information environment and the future.