American Trademark Designs

Arranged by category, these 732 black-and-white American trademarks and symbols represent a variety of fields, including entertainment, education, real estate, insurance, food and beverages, retail, transportation, utilities, and industry. Captions.

Over 850 trademarks for companies and products in industries ranging from food to furniture to fabrics. Captions identify each company, its type of business, and the year of the design.

Includes. "Foreign Economic Policy for the 1960s," Report of Joint Economic Committee, Jan., 1962 (p. 101-154). "U.S. Import Duties on Agricultural Products. 1959," Revised, 1962. Agricultural Handbook No. 143, USDA (p. 329-478). "Import Restrictions Maintained by Countries of the European Economic Community by Several Other Countries That May Accede to the EEC, and by Japan" (p. 480-600), pt.1; Includes "Memorandum on H.R. 9900 of the 87th Congress, the "Trade Expansion Act of 1962,"' U.S. Tariff Commission, Apr. 9, 1962 (p. 905-1020), pt.2; Continuation of hearings on legislation to authorize the President to revise and reduce tariff and import restrictions, to authorize a trade adjustment assistance program, and to establish an Office of Special Representative for Trade Negotiations and an Interagency Trade Organization. Includes Joint Economic Committee Print "Trade Restraints in the Western Community with Tariff Comparisons and Selected Statistical Tables Pertinent to Foreign Economic Policy," 1961 (p. 1891-1957), pt.3; Includes "The European Common Market, Trade Expansion Act and California Agriculture," by Sidney Hoos (Mar. 2, 1962. p. 3699-3772), pt.6.

The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.

Identifies and briefly describes trademarks associated with products, banks, publishers, TV networks, film studios, trade unions, clubs, and professional sports teams