Analogy And Design

Analogical thought is fundamental to creativity. The use of analogy can help to solve problems, make connections between disciplines, and use those relations to form original solutions. In Analogy and Design, Andrea Ponsi considers the role of analogical thought in architectural design. Almost all work in design and architecture is the result of analogical thinking, with respect to systems derived from nature, technical and scientific models, artistic experiences, and above all past models of architecture or objects. Ponsi considers the history of architecture through a series of examples that demonstrate the value of analogy as both creative technique and didactic tool. As an architect and product designer, Ponsi himself operates on a set of principles he terms "analogous design"--a theory he developed that involves breaking down images into abstract elements, analyzing them, and then conceptually reassembling them in another form as a sort of parallel composition. In Analogy and Design, he looks at the principal models designers have utilized as their reference from the beginning to our own day: primary analogies, that is to say the human body, nature, and the abstract universe of signs; disciplinary analogies, taken from already existing examples of architecture and design; and analogies from outside the field, such as from music, literature, and the visual arts. The components are very different, but they maintain a similar relationship to each other. This methodology, Ponsi maintains, can be applied to compositions of a wide variety of types, including buildings, landscapes, household products, furniture, music, and literature. Merging scientific and academic research--so often limited to a specialized audience--Analogy and Design lays down the principles of analogous design, enabling a student or practitioner to "see" works and materials in a new way.

This book tells the history of the many analogies that have been made between the evolution of organisms and the human production of artefacts, especially buildings. It examines the effects of these analogies on architectural and design theory and considers how recent biological thinking has relevance for design. Architects and designers have looked to biology for inspiration since the early 19th century. They have sought not just to imitate the forms of plants and animals, but to find methods in design analogous to the processes of growth and evolution in nature. This new revised edition of this classic work adds an extended Afterword covering recent developments such as the introduction of computer methods in design in the 1980s and ‘90s, which have made possible a new kind of ‘biomorphic’ architecture through ‘genetic algorithms’ and other programming techniques.

This book brings together some of the most influential pieces of research undertaken around the world in design synthesis. It is the first comprehensive work of this kind and covers all three aspects of research in design synthesis: - understanding what constitutes and influences synthesis; - the major approaches to synthesis; - the diverse range of tools that are created to support this crucial design task. With its range of tools and methods covered, it is an ideal introduction to design synthesis for those intending to research in this area as well as being a valuable source of ideas for educators and practitioners of engineering design.

Analysis of alternative concepts has a significant impact on design project outcomes, and yet many design teams fail to consider a significantly broad range of conceptual solutions. Within the realm of conceptual design exists a technique called design by analogy (DBA) -- the practice of reapplying old solutions to new problems. DBA mitigates the effort required to generate a large field of candidate concepts by leveraging existing knowledge from a wide variety of domains, making it an attractive approach toward improving design outcomes. Unfortunately, DBA is challenging in the absence of expert knowledge. Designers need computational support in order to effectively identify a large number of high-quality analogical connections across a wide variety of domains. With this challenge in mind, the goal of this dissertation is to improve the body of knowledge regarding computational support for design by analogy. More specifically, this body of work includes five manuscripts. Manuscript 0 presents a review of several function-related design abstractions, including their impacts on education and industry. Manuscript 1 studies analogy retrieval in a novel design context and catalogs the types of abstract similarity (including function) commonly used to form analogies. Manuscript 2 examines a scalable approach to capturing analogy-relevant design knowledge to support large-scale analogy searching. Manuscripts 3 and 4 examine and modify a technique from de novo drug design for quickly indexing and retrieving design analogies. Manuscript 3 examines the domain independence of the technique, and manuscript 4 develops it as a large-scale design analogy search method. The body of work contributes to a greater understanding of (1) the abstractions used by designers during conceptual design, (2) the use of human computation to support conceptual design activities, and (3) large scale solution screening using a variety of mixed design abstractions. This understanding advances the creation of tools that enable designers to consider a wide range of conceptual solutions in spite of lacking domain expertise.

Computational creativity is an emerging field of research within AI that focuses on the capacity of machines to both generate and evaluate novel outputs that would, if produced by a human, be considered creative. This book is intended to be a canonical text for this new discipline, through which researchers and students can absorb the philosophy of the field and learn its methods. After a comprehensive introduction to the idea of systematizing creativity the contributions address topics such as autonomous intentionality, conceptual blending, literature mining, computational design, models of novelty, evaluating progress in related research, computer-supported human creativity and human-supported computer creativity, common-sense knowledge, and models of social creativity. Products of this research will have real consequences for the worlds of entertainment, culture, science, education, design, and art, in addition to artificial intelligence, and the book will be of value to practitioners and students in all these domains.

This book brings together some of the most influential pieces of research undertaken around the world in design synthesis. It is the first comprehensive work of this kind and covers all three aspects of research in design synthesis: - understanding what constitutes and influences synthesis; - the major approaches to synthesis; - the diverse range of tools that are created to support this crucial design task. With its range of tools and methods covered, it is an ideal introduction to design synthesis for those intending to research in this area as well as being a valuable source of ideas for educators and practitioners of engineering design.

This book provides an in-depth exploration of the rich and persistent use of analogical thinking in the built environment. Since the turn of the 21st century, “design thinking” has permeated many fields outside of the design disciplines. It is expected to succeed whenever disciplinary boundaries need to be transcended in order to think “outside the box.” This book argues that these qualities have long been supported by “analogical thinking”-an agile way of reasoning in which think the unknown through the familiar. The book is organized into four case studies: the first reviews analogical models that have been at the heart of design thinking representations from the 1960s to the present day; the second investigates the staying power of biological analogies; the third explores the paradoxical imaginary of "analogous cities" as a means of integrating contemporary architecture with heritage contexts; while the fourth unpacks the critical and theoretical potential of linguistic metaphors and visual comparisons in architectural discourse. Comparing views on the role of analogies and metaphors by prominent voices in architecture and related disciplines from the 17th century to the present, the book shows how the “analogical world of the project” is revealed as a wide-open field of creative and cognitive interactions. These visual and textual operations are explained through 36 analogical plates which can be read as an inter-text demonstrating how analogy has the power to reconcile design and theories.

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.