Asia Inside Out

(Continued). "Each author examines an unnoticed moment--a single year or decade--that redefined Asia in some important way. Heide Walcher explores the founding of the Safavid dynasty in the crucial battle of 1501, while Peter C. Perdue investigates New World silver's role in Sino-Portuguese and Sino-Mongolian relations after 1557. Victor Lieberman synthesizes imperial changes in Russia, Burma, Japan, and North India in the seventeenth century, Charles Wheeler focuses on Zen Buddhism in Vietnam to 1683, and Kerry Ward looks at trade in Pondicherry, India, in 1745. Nancy Um traces coffee exports from Yemen in 1636 and 1726, and Robert Hellyer follows tea exports from Japan to global markets in 1874. Anand Yang analyzes the diary of an Indian soldier who fought in China in 1900, and Eric Tagliacozzo portrays the fragility of Dutch colonialism in 1910. Andrew Willford delineates the erosion of cosmopolitan Bangalore in the mid-twentieth century, and Naomi Hosoda relates the problems faced by Filipino workers in Dubai in the twenty-first.

In the final volume of Asia Inside Out, a stellar interdisciplinary team of scholars shows the ways that itinerant groups criss-crossing the continent have transformed their culture and surroundings. Going beyond time and place, which animated the first two books, this third one looks at human beings on the move.

The first of three volumes surveying the historical, spatial, and human dimensions of inter-Asian connections, Asia Inside Out: Changing Times brings into focus the dynamic networks that have linked peoples from Japan to Yemen over the past five centuries. Each author examines a single year or decade that redefined Asia.

The third and final volume of Asia Inside Out, Itinerant People focuses on the idea of "Diasporic Asia" - the meanings of the movement of people, past and present. Which specific groups and communities linked the trading empires of the South China Coast, South Asia, and the Middle East ? Who actually traveled in the ships, and who travels in our modern jumbo jets? The authors consider the varied experiences of important mobile ethnic groups and their modern descendants. It is no accident that many of the descendants of these traveling communities can still be found around the rim of the Indian Ocean - and that many have seeped up into the land- and sea-scapes of the South China coast. The book explores the transient histories of "people on the move," through voluntary or involuntary circulation, either part of chosen paths (such as migration) or the radials of coerced journeys (such as slavery, or the dislocations wrought by conflict). The fluidity of human movement has acted to render the evolution of "Asia" more complex, both reinforcing older connections across time and space and forging new connections.--

Moving to America turns H&à's life inside out. For all the 10 years of her life, H&à has only known Saigon: the thrills of its markets, the joy of its traditions, the warmth of her friends close by, and the beauty of her very own papaya tree. But now the Vietnam War has reached her home. H&à and her family are forced to flee as Saigon falls, and they board a ship headed toward hope. In America, H&à discovers the foreign world of Alabama: the coldness of its strangers, the dullness of its food, the strange shape of its landscape, and the strength of her very own family. This is the moving story of one girl's year of change, dreams, grief, and healing as she journeys from one country to another, one life to the next.

The late twentieth century has been marked by momentous political, economic, and social change throughout the Chinese world. Deeply rooted cultural assumptions and ancient visual traditions have been challenged by rapid modernization and conflicting global, ethnic, and local identities. Inside/Out: New Chinese Art was the first major international exhibition to explore the impact of these challenges on artists in the People's Republic of China, Hong Kong, Taiwan, and those of the 1980s Diaspora. The multifaceted exhibition and accompanying catalog encompass an extensive range of artistic forms, including installation, video, and performance art as well as more traditional media such as oils and ink. The art is grouped according to themes, some specific to regions and others that reflect widespread and overlapping trends. With the inclusion of ambiguous territories like Hong Kong and Taiwan, the exhibition opens up a perspective of modern Chinese art from the "outside" as well as a looking-out from the "inside." The catalog features essays by eminent Chinese art scholars and curators along with leading curators and historians of Western art. Together they promote Chinese art's rightful place in the contemporary global cultural arena and at the same time acknowledge the influence of its rich heritage. The diversity and freshness of the exhibition reflects the explosion of creativity among Chinese artists during the past decade. The ironic social commentary of Li Shan's The Rouge Series, no. 24, the "apartment art" of artists reacting against the traditional patronage of large museums and corporations, and Wang Jin's sly humor in portraying consumer fetishes in today's China are a few examples of the spirited artistry awaiting the viewers of Inside/Out.

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of illustrations -- Acknowledgements -- 1. Introduction -- Foundations -- 2. Building brands: meaning, value, creation and clothing -- Understanding brand value -- Defining the brand -- Brand constituents -- Being the brand -- Clothing the brand -- 3. Developing the brand: focus, consistency and alignment -- Focus -- Consistency and the delivered promise -- Organizational consistency -- The frontline -- Organizing talent for brand consistency -- Frames for alignment: the VCI model -- 4. Marketing the brand: image extension and cross-border development -- Brand marketing -- Brand extensions: leverage and synergy -- Auditing the brand: the KUBE diagnostic -- Horizontal extensions -- Vertical brand extensions -- Unintended extensions -- Brand architecture -- Branding across borders -- International market entry -- International marketing adaptation -- 5. Understanding Asia: from the inside and out -- Asian hardware -- Asian software -- Asian socio-cultural norms: from the 'outside-in' -- Asian culture from the inside-out -- Corruption: elephants in the living room -- Illustrations -- 6. Brand expressions I: consumer products -- Building and competing -- Frontlining -- Marketing the brand -- CSR, ethics and (re-)gaining trust -- 7. Brand expressions II: services -- The hotel -- The hospital -- The airline -- IFM (integrated facilities management) -- AOS (any other service) -- 8. Postscript: destination Asia -- Revealing -- Building -- Communication -- Delivery -- References -- Index.