Attitude Strength

Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.

Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.

In this book, Dr Are Holen discusses the importance of the free mental attitude in Acem Meditation. He explains how to cultivate and maintain a free mental attitude while meditating and suggests the kinds of change that this attitude can bring about.

Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.

"We make choices each day," says Alys Capozzi, "that carve us into the individuals we become." For some, those choices are more onerous than they are for others. The author of this book was confronted with the need to make harsh decisions most young women her age didn't have to face. Life kept surprising her, and her choices grew tougher-but she has found great strength in them and grown into the person she is today. "I surprise even myself," she says, "by how I have learned to adapt to situations that will not adapt to me." This book chronicles the journey she has taken to reach that surprise. She finds it difficult to believe she is the only person with such issues, and she hopes that, by reading her a count, others who are struggling with their choices will find comfort in knowing that they are not alone. Capozzi had a fairly normal childhood. With parents who loved her, an older sister to show her how to grow up, and the love of an extended family to teach her how important family is, she was prepared for life-or so she thought. She became an R.N. at the age of nineteen. She has been married twice and given birth to her son during her second marriage. She's a forty-six-year-old faced with the challenges of living with chronic illnesses she must confront on a daily basis. She does so with all the strength she can muster, doing her best to raise "an awesome son."

Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.