Austria And America

The present volume chronicles Austrian immigration to the United States against the backdrop of bilateral relations between the two countries, across the centuries. While it shows the larger themes and epochs in the ongoing relationship, the individuals that came to America and made their contributions over time are also highlighted. The book is accompanied by a website that provides additional information and multimedia content, allowing for a more complete picture of Austrians in the United States over time.

Through literature, film, diplomatic relations, and academic exchanges, this volume examines key historical points in Austrian-American relations of the past century, pondering the roots of how and why "austrianness" was adapted to American culture, and how America's cultural lens focused on the two countries' exchanges. From Freud's early reception, to FDR's policy toward Austrian refugees in the Pacific, and from film adaptations to film-writing, literature and Freudianism during the McCarthy era, it reviews encounters between Austria and the United States, between Austrians and Americans, between each's images of the other, and the lives of those caught in between. (Series: American Studies in Austria, Vol. 15) [Subject: Politics, American Studies, Austrian Studies, Sociology]

While the end of the US's civil war marked a boom in US tourism in Europe, Austria's own civil war in 1934 both curtailed American tourism in Austria and marked a small, but important, wave of Austrian emigration to the US. The essays in this volume explore the ways Austrian-born immigrants in those years defined their own identities as American citizens; how they interpreted, performed, and profited from "American" modernity at home; and how their work - as immigrating authors, film makers, and musicians - impacted mainstream culture in the US, illuminating often overlooked connections, not only between Austria and America, but also between Austrians and Americans. (Series: American Studies in Austria - Vol. 14) [Subject: Social History, U.S. Studies, Austrian Studies, Migration Studies]

Seminar paper from the year 2009 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1, University of Vienna, language: English, abstract: The paper is concerned with the Americanization of Austria. In the beginning the most important historical stages and events with regards to U.S.American influence on Austria as well as an overview on the most important student exchange programs shall help gain a better understandig of the topic. The second part will focus on the the power and influence of U.S.American advertisements, whereas the the analysis of a print-medium advertisement will exemplify and support my theories and thoughts concerning this matter.

"This book presents the American Revolution from the perspective of the Habsburg monarchy. It reveals how, despite seeming antithetical to the American cause, the Habsburg dynasty and people in the Habsburg lands realized the opportunity unleashed by the creation of the thirteen United States of America, demonstrating the wider effects of the American Revolution beyond the standard Atlantic World and portraying the Habsburg Monarchy in a new, oceanic light"--

Reveals Ann Tizia Leitich, American correspondent for Austrian newspapers in the 1920s and 1930s, as an important cultural mediator between the two countries.

Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States. Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals. For Europeans, says Wagnleitner, the result was a second discovery of America. This book is a translation of the Austrian edition, published in 1991, which won the Ludwig Jedlicka Memorial Prize.