Auto Repair Shop Marketing

Are you looking for a complete guide to Auto repair shop marketing? Your search ends here with this comprehensive book! • This book offers 18 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your Auto repair shop marketing to the next level, with insights that only a marketing expert could provide. •Whether you're a professional or just getting started, this book is the perfect resource to take your Auto repair shop marketing to the next level. Here's What You'll Find In This Book:

A step by step guide to increase your car count.

The auto repair business is available to all men and women who wish to be successful in the lucrative auto repair industry. Every detail you will need will be included in this guide with easy to understand, step by step instructions. I will cover everything you will need to know about the location, the building, the layout of the office, the shop, and the parking area. I will even tell you how to park customers' vehicles to prevent damage and to also allow the manager to assess work load and determine the status of vehicles. You will learn how to arrange the work space for maximum efficiency. I will also share with you the details for developing an effective office team, shop team and professional team. In addition, you will receive tips on dealing with customers and customer related issues. There is also a section dedicated to general business practices. It covers business structures, creative marketing and advertising, and business resources available to you which will help you fine tune your business. After reading this guide from cover to cover you will possess all of the necessary knowledge to successfully start and manage your own auto repair facility. You will be a huge success in the auto repair business and, of this, I am 110% certain!!!

"Automotive service is a very complex and ever-changing business. The products, the technology, and the needs and desires of the customer base change daily. The rapid acceleration of new technologies creates dramatic advances in the vehicles that we drive. It also greatly influences the lives and expectations of our customers. At the same time, there are new competitors constantly entering the market with new approaches to cornering the market. This fast-paced industry requires continuous learning, constant vigilance, and an unfading passion if you desire to succeed. These same challenges, however, are exactly the ingredients that keep every day in this business fresh and new and challenging. There is never a dull moment"--

"Maintain your ride, think like a mechanic, get down and dirty under the hood"--from cover.

#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Business Owner Planner for Automotive Repair Shops This planner was designed explicitly for automotive repair shop owners to help them know their numbers, gain and retain customers, and have essential shop information readily available. It features: 2020 and 2021 Monthly Calendars with Federal Holidays: Use for appointments, special events, or even to record your daily sales. Business Metrics: Use for tracking your vital business numbers. It includes pages to track: Sales Expenses Profit Weekly Stats for tracking up to 12 business metrics of your choice Monthly Goals Marketing: Use for planning and tracking your marketing campaigns. You'll get these pages: Marketing Goals Annual Marketing Planner Marketing Campaigns Reference Pages - Use to quickly find important business information that you may need from time to time. You'll get these pages: Business Identity Important Contacts Vendors Employees Passwords Equipment Repairs Major Repairs Inventory Log Other Features: Two years of tracking sheets 8.5" x 11" size gives you plenty of room to write Be sure to grab a copy of this book for your favorite automotive repair shop owner.