Basic Business Communication

This revised eighth edition of the text focuses on writing skills and emphasizes the process of communication by explaining a concept and then illustrating this through an example.

Business Communication: Making Connections in a Digital World, 12/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.

Effective communication is the foundation of sound management. Regardless of the size of the business we are in - a multinational company, a medium enterprise or a small-scale industry - effective communication skills are always needed for success. This comprehensive book dwells onto all aspects of business communication which helps to attain success in a business. This book is organized in three sections. Section-I (Basics of Communication) details on how messages in business should be conveyed clearly and unambiguously through various models of communication. It further explains that a message when communicated effectively can help in selling the concept, goods, products or services more conveniently and effectively. Section-II (Oral and non-verbal communication) elucidates that besides verbal communication, non-verbal communication such as gestures, postures, dressing and hair style also plays an equal and important role in imparting messages in a corporate environment. Section-III (Written communication) details on the factors which help to enhance the business writing abilities (letters and memos). Besides, the book teaches various other aspects of business communication like how to prepare for an interview, how to conduct a meeting and also how to draft an impressive resume. Primarily intended for the postgraduate students of management, the book is equally beneficial for the business professionals and company owners, to help them learn the traits of effective communication.

This book has been designed strictly according to the syllabus of U.P. Technical University, Lucknow, for the core subjects offered to the management students. The book provides a complete view of communication used in business and helps students develop effective communication skills. The book is segregated into ten chapters of which the first chapter deals with the basics of communication and its role in the business cycle. Some chapters detail communication of different types and its relationship with organization, and in technological evolution in the present day scenario. Other chapters describe correspondence and report writing, presentation skills and how to tackle case studies.