Be Unreasonable

When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time. Being reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday's conventional thinking. Paul Lemberg shows you how unreasonable strategies can bring you unprecedented success. Through real-life case studies of successful and unreasonable businesspeople, Lemberg shows you how to BE Uncompromising by sticking to your goals no matter what. BE Demanding by expecting more, not less, from everybody. BE Critical by changing old systems that just don' t work. BE Outrageous by creating your own Business Brain Trust. BE Prepared for real success on your terms. Paul Lemberg, one of the world's leading business growth consultants, teaches top level executives and entrepreneurs how to get more out of themselves, their companies, and their clients by using strategies that sidestep the prevailing business thinking. Being unreasonable is about assessing the situation and leaping into the unknown-not foolishly, but courageously. Only by going against the norm, and perhaps ruffling feathers, can you be competitive, innovative, and successful.

Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success. Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

When Diane Wilson, fourth-generation shrimp-boat captain and mother of five, learns that she lives in the most polluted county in the United States, she decides to fight back. She launches a campaign against a multibillion-dollar corporation that has been covering up spills, silencing workers, flouting the EPA, and dumping lethal ethylene dichloride and vinyl chloride into the bays along her beloved Texas Gulf Coast. In an epic tale of bravery, Wilson takes her fight to the courts, to the gates of the chemical plant, and to the halls of power in Austin. Along the way she meets with scorn, bribery, character assassination, and death threats. Finally Wilson realizes that she must break the law to win justice: She resorts to nonviolent disobedience, direct action, and hunger strikes. Wilson's vivid South Texas dialogue resides somewhere between Alice Walker and William Faulkner, and her dazzling prose brings to mind the magic realism of Gabriel Garcia Marquez, replete with dreams and prophecies.

"Unreasonable Leadership provides a blueprint of how to lead and forge change in all types of economic environments. Gary Chartrand's powerful message of redefining the game, creating new pathways where there are none, leading without fear and mobilizing teams to coalesce around a goal is a timeless tool and is a must read for all who would call themselves leaders." Carla Harris, author of Expect To Win "Unreasonable Leadership should be required reading in every business school. What Gary Chartrand did to build Acosta into a industry leading sales and Marketing Juggernaut is simply remarkable and so is this book." Jon Gordon, Best-selling author of The Energy Bus and Soup "This is a smart, thought-provoking approach to leadership and how to create the ideal environment for bringing about positive change and achieving meaningful results." Mitt Romney, Former Governor of Massachusetts Gary Chartrand's Unreasonable Leadership provides a blueprint for leaders who are driving change not only in the corporate sector but in the social sector as well. Gary describes what it takes to be a true pioneer, to achieve unprecedented, ground breaking results despite the complexity of the work and the enormity of the challenges. We've learned through Teach for America that Unreasonable Leadership is exactly what is required to transform our entrenched public education systems. Wendy Kopp, CEO and Founder of Teach For America Achieving a vision that seemed nearly impossible, having the courage to make difficult decisions, and leading with conviction transformed a company and its entire industry. Unreasonable Leadership charts the growth of Acosta Sales and Marketing, a food brokerage firm that grew from a one-state operation employing 11 people to an international sales and marketing agency employing a staff of more than 16,000 in the US and Canada. During a 12-year span, company sales grew from $3 billion to $60 billion. How did this happen? Acosta Chairman Gary Chartrand followed the advice of George Bernard Shaw: "All progress comes from unreasonable people." Chartrand's success as an unreasonable leader testifies to the value of setting a bold agenda, never being afraid to ask, and the critical importance of molding a corporate culture. His personal saga shows what can be accomplished no matter the odds of what "conventional wisdom" labels as impossible.

Michael Kies is proof that when life presents us with challenges it’s the unreasonable person who makes progress and thrives. This book will show you how to take control and be in charge of your life. History is filled with people who had the courage to have unreasonable expectations, to do the unusual and the unexpected. The ‘power of unreasonable’ is the single most important galvanising force on the planet. If you feel you are not living to your full potential, get a little unreasonable and invest in this book; it may be the trigger you are looking for to step outside your comfort zone and create a better life.

How the Supreme Court’s decision to treat unreasonable policing as reasonable under the Fourth Amendment has shortened the distance between life and death for Black people The summer of 2020 will be remembered as an unprecedented, watershed moment in the struggle for racial equality. Published on the second anniversary of the global protests over the police killings of George Floyd and Breonna Taylor, Unreasonable is a groundbreaking investigation of the role that the law—and the U.S. Constitution—play in the epidemic of police violence against Black people. In this crucially timely book, celebrated legal scholar Devon W. Carbado explains how the Fourth Amendment became ground zero for regulating police conduct—more important than Miranda warnings, the right to counsel, equal protection and due process. Fourth Amendment law determines when and how the police can make arrests, and it determines the precarious line between stopping Black people and killing Black people. A leading light in the critical race studies movement, Carbado looks at how that text, in the last four decades, has been interpreted by the Supreme Court to protect police officers, not African Americans; how it sanctions search and seizure as well as profiling; and how it has become, ultimately, an amendment of life and death. Accessible, radical, and essential reading, Unreasonable sheds light on a rarely understood dimension of today’s most pressing issue.