Better Green Business

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience at IBM, Dr. Eric Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time. Olson’s business-focused guidance covers every step of your green business program, from strategy formulation through continuous improvement. He first offers a complete framework for approaching and formulating green strategy, using case studies to identify potential opportunities and business benefits. Next, using real case studies, he demonstrates how to define initiatives, construct roadmaps for transforming vision into reality, and link each investment to business strategy, so businesses can accurately measure results. Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s breakthrough Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet,” and introduces new technologies that make this possible. Finally, Olson assesses long-term trends that will make “green business” even more crucial in the coming years.

Do you have a go green or go home attitude? If so, you’ve got the right outlook for today’s business world. Discover how to establish your business as a green business—starting at the ground level, and starting now! From helping you explore environmentally-friendly opportunities to choosing eco-friendly means of production, our experts take you step by step, and show you how to protect our planet while building your business. Learn business basics with a green twist including financing, office setup, day-to-day operations and so much more! • Discover your business and your green competitive edge • Create a sustainable business model—no matter what business you choose • Get funding from green lenders • Manage your company’s carbon footprint • Incorporate practical and innovative, earth-friendly solutions at every stage • Establish an environmentally responsible business culture • Use effective marketing to capture customers and keep them coming back • And more Plus, gain innovative insights, ideas, and concepts from 22 successful green businesses! Take the high road to success—start your green business today!

Proceedings of the Conference on Green Competitiveness for Sustainable Development, held at New Delhi during 27-28 October 2006.

Gain the Eco-Advantage in Today's Business World! Do you have a go green or go home attitude? If so, you've got the right outlook for today's business world. Discover how to establish your business as a green business-starting at the ground level, and starting now! From helping you explore environmentally-friendly opportunities to choosing eco-friendly means of production, our experts take you step by step, and show you how to protect our planet while building your business. Learn business basics with a green twist including financing, office setup, day-to-day operations and so much more! Discover your business and your green competitive edge Create a sustainable business model-no matter what business you choose Get funding from green lenders Manage your company's carbon footprint Incorporate practical and innovative, earth-friendly solutions at every stage Establish an environmentally responsible business culture Use effective marketing to capture customers and keep them coming back And more Plus, gain innovative insights, ideas, and concepts from 22 successful green businesses! Take the high road to success-start your green business today!

The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

Take the Lead in the Green Revolution With environmental concerns a top issue for consumers everywhere, the green market is the next big boom industry for entrepreneurs looking to make money-and make a difference. "Kermit is wrong! It's easy being green...just read Croston's book. He provides a terrific guide to an amazing array of business eco-opportunities, and tells you how to take advantage of them!" -Ray Smilor, Executive Director, Beyster Institute at the Rady School of Management at UC San Diego, author of Daring Visionaries: How Entrepreneurs Build Companies, Inspire Allegiance, and Create Wealth "75 Green Businesses gets you quickly up to speed on the fast-paced trends propelling the green economy and shows you where to find the opportunities. If you're considering starting your own green business, Croston's book has practically written about half your business plan for you. A terrific resource." -Josh Dorfman, founder & CEO, Vivavi and author of The Lazy Environmentalist "Browsing through these pages will inspire some directly toward a new career and prompt others to invent new business models. Expect to see a dog-eared copy sitting on every shelf of the next generation of entrepreneurs." -Eric Corey Freed , Principal, organicARCHITECT and author ofGreen Building & Remodeling for Dummies "The biggest opportunities of the 21st century are green businesses. This wonderful book offers people who want to get involved a very comprehensive listing of those many opportunities as well as numerous links to more information. Read it and get inspired." -Greg Pahl, author of The Citizen-Powered Energy Handbook: Community Solutions to a Global Crisis Discover 75 green startup ideas in multiple industries, including eco-tourism, small wind power, green schools, water conservation landscaping, green investment consulting and more. For each business, Croston shows you the market, product to be delivered, resources needed, major hurdles ahead, competitors and strategies for success.

Canadian entrepreneurs have a tremendous opportunity to meet the needs of a growing global environmental market in Canada and internationally. Starting a Green Business in Canada is an essential business guide. It is filled with practical guidance. Chapters include:¿ Global environmental trends¿ The best green business opportunities¿ Starting operations¿ Financing your business¿ Marketing green products and services¿ Greening your business operations¿ Business for a better world¿ Other great resourcessStarting a Green Business in Canada is jam-packed with practical information. It features case studies of successful companies from across the country. Timely, it will be an invaluable tool to people starting a business in this fast growing sector and existing businesses that want to operate more sustainably.

Everything you need to know to green your business and grow your profit. • The truth about what climate change means for your business • The truth about running lean and green • The truth about future proofing your business Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results. “This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.” CHIP CONLEY, CEO, Joie de Vivre Hospitality “In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.” JOEL MAKOWER, Executive Editor, GreenBiz.com