Beyond Eureka

"This tour-de-force of the history of the implementation of innovation seeks to address one of the biggest problems faced by entrepreneurs and corporate executives alike: the conflation of entrepreneurship with innovation. They are not the same, and they each come with their own challenges and opportunities. Starting a business is not the same as innovating a new product or service. Many books explain how to pitch, start and scale a company, as well as how to structure engineering, product, sales, marketing, and financial departments. It's implied that the company has a product or a service that has enough differentiators for the organization to succeed in the marketplace and that its founders and teams will thereby automatically be perceived as innovators. People get their understanding of what innovating means from various informal and formal sources, but it's when they get into creating something novel, whether a new product, conceptual breakthrough or business model, that they truly begin to reflect on what they thought they knew. It is then that they often become confused by the conventional wisdom. Silicon Valley pioneer and serial entrepreneur Marylene Delbourg-Delphis answers the most important questions about innovation that she has been asked by other founders and CEOs over the years. Packed with the benefits of hands-on experience, historical knowledge, and conceptual analysis, this book is a critical foundation for innovators, whether entrepreneurs or the strategic leadership teams of established companies, including heads of sales, marketing, operations, and product development"--

This unique Sci-Fi Boxed Set includes carefully selected stories from out of space, thrilling intergalactic adventures and tales from good old Solar System: H. G. Wells: The War of the Worlds The Shape of Things to Come In the Days of the Comet The War in the Air The Chronic Argonauts Otis Adelbert Kline: The Venus Trilogy: The Planet of Peril The Prince of Peril The Port of Peril The Mars Series: The Swordsman of Mars The Outlaws of Mars Other Novels: Maza of the Moon The Metal Monster Stranger from Smallness Edgar Wallace: Planetoid 127 Stanley G. Weinbaum: Stories from the Solar System: A Martian Odyssey (Mars) Valley of Dreams (Mars) Flight on Titan (Titan) Parasite Planet (Venus) The Lotus Eaters (Venus) The Planet of Doubt (Uranus) The Red Peri (Pluto) The Mad Moon (Io) Redemption Cairn (Europa) Malcolm Jameson: The Captain Bullard Series: Admiral's Inspection White Mutiny Blockade Runner Bullard Reflects Devil's Powder Slacker's Paradise Brimstone Bill The Bureaucrat Orders Jules Verne: From the Earth to the Moon Around the Moon Off on a Comet Percy Greg: Across the Zodiac David Lindsay: A Voyage to Arcturus Edward Everett Hale: The Brick Moon

View our feature on Chris Ramsay's Eureka: Substitution Method Welcome to Eureka. Population: BRILLIANT It's a town of geniuses—and now it's the smartest series going. Founded by Albert Einstein and Harry Truman after WWII, Eureka is home to the greatest minds in science and technology. But the creations of these eccentric geniuses threaten to destroy the world as often as they save it. Jack Carter is the everyman sheriff who must use his common sense and unique street smarts to keep a lid on this Pandora's Box of a town. Especially now, when Eureka's people, cars, and buildings are being swapped with people, cars and buildings from other places. View the SyFy TV trailer

Go beyond the walls of your classroom to build literacy and achievement. In this insightful book, you’ll discover how you can better meet the rigorous goals of the Common Core by opening new lines of communication with colleagues, parents, and students. Each chapter centers around an action project that was designed to help teachers improve literacy by moving beyond the typical class lessons and worksheets. The projects include... A book club for families of kindergarten and first grade students, to help students build foundational literacy skills A book club designed to engage middle school students with young adult literature using digital forums "Write with your child" evenings to help parents connect with their middle school children An instructional team’s challenge to use a range of mentor texts in their classrooms And much more! As you read each project, you’ll come away with ideas and inspiration that you can apply to your own teaching. By challenging yourself to connect with parents and colleagues on a deeper level, you will be better able to align your work, adjust for your students, and achieve your teaching goals.

The red-hot saucy chatter was that on the day Manku rescued Joanna from the sewer hole, she wasn’t wearing any knickers. It was therefore alleged the four men got more than they bargained for during the rescue mission. Trump suddenly woke up as though from a slumber. He was no longer in the rough and choppy waters. He soon realised that his body was different and that he wasn’t alone. As he stood there in awe and disbelief, suddenly, he was surrounded by seven individuals adorned in bodies similar to his. He responded that for his first mission, he was inclined to pick Combat Ghosts from one class only, from the class of the dead evil men and women. It was just the beginning. He was in for a rude shock!

Kundenreaktionen sind von größter Bedeutung für alle Marketingprozesse - angefangen bei der Werbung bis hin zur Verpackung. Deshalb führen Marketingexperten in Amerika jährlich für etwa 1 Milliarde US Dollar über 150.000 Focus Groups durch, um Emotionen, Motive und Einstellungen von Kunden und potentiellen Kunden zu einem bestehenden oder geplanten Produktkonzept zu explorieren. "Beyond Listening" befasst sich mit der besonderen Bedeutung von Focus Groups. Dabei handelt es sich um moderierte Gruppendiskussionen, die mit ausgewählten Kunden und Endverbrauchern geführt werden. Marketing- und Werbeprofis lernen hier, wie man Focus Groups einsetzt, um detaillierte Einblicke in das Kundenverhalten zu gewinnen, konkrete Kundenreaktionen aufzudecken, Meinungen und Anregungen zu sammeln, um so eine bessere Grundlage für künftige Entwicklungsentscheidungen zu gewinnen. Mit einer Fülle von Fallstudien zu verschiedenen Produkten, wie z.B. Altoids, Tropicana, Velcro, Maxwell House und Federal Express - um nur einige zu nennen. Die Autoren sind anerkannte Experten auf diesem Gebiet. Bonnie Goebert, Inhaberin der Bonnie Goebert Company, ist eine führende Kapazität auf dem Gebiet der Focus Group Forschung. Sie kann auf 30 Jahre Erfahrung mit Fortune 1000 Unternehmen zurückgreifen, die sie in den Bereichen Markenidentität, Produktentwicklung, Erweiterung von Produktkategorien und Werbestrategien in nahezu allen Produktkategorien beraten hat. Co-Autorin Herma Rosenthal ist Chefin des Consultingunternehmens Writing Resource. Zu ihrem Kundenstamm gehören u.a. The New York Times, Discovery Communications und Children's Television Workshop.