Beyond Likes

Indian social media influencers are not just content creators; they are cultural ambassadors, community leaders, and social change advocates. Their unique understanding of their audience, combined with their adaptability, creativity, and commitment to social impact, makes them a valuable asset for brands and marketers seeking to connect with the ever-evolving Indian digital landscape. As India's social media sphere continues to flourish, these influencers are poised to play an even more significant role in shaping the future of online communication and cultural expression. The USP of Indian social media influencers lies in their ability to celebrate and showcase the rich tapestry of Indian culture, while also leveraging their platforms to drive meaningful impact and inspire positive change

With so much of our lives lived online, we’ve never been more connected—or disconnected from what’s most important to us. It’s time to let go of our curated online worlds and get beyond our need for likes. For all that we think we’re getting out of social media, we’re also getting duped. The perfection echo chamber oftentimes makes us feel like we’re getting left behind. The truth is, life is messy, but curated online fabulousness makes it hard to let our true selves show, and it impedes our ability to have real, meaningful connections. Depression, anxiety, and suicide are also on the rise, and the virtual world is partially to blame, affecting our self-worth, our friendships, and the way we choose to navigate our real lives. As the founder and CEO of Squad, an app company built on connectedness, Isa Watson knows firsthand why we need to learn how to be more genuine. The digital world is her lifeblood, but it’s also been an Achilles’ heel: She struggled privately with some of the biggest challenges life can throw at you, while online she seemed to be living her best life—earning high-profile accolades, taking fabulous trips, and partying with the likes of many big name celebrities. It took a personal crisis to make her realize that she needed to change. In Life Beyond Likes, she gets real, sharing practical guidance on: Getting over the addiction to likes, and letting your true self shine Recognizing your own damaging habits and developing healthy ones Determining when a friendship has run its course Getting comfortable with discomfort in order to make real connections Drawing from a wealth of experiences including being the youngest published chemist in the world, working as executive in the upper echelons at JPMorgan Chase, and founding her own company, Isa helps readers better understand what constitutes success, identify what’s really important, and achieve a balance between the curated online world and the enriching, emotionally nourishing world right in front of us.

This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International

Beyond Rosemary, Basil, and Thyme is a unique book that is, beautifully photographed and well written that encompasses seventy interesting and uncommon herbs. Some of the included plants are cat's whiskers, cape mallow, caracalla, jasmine star, pepiche, porterweed, scented geraniums, and more. Each herb is outlined with history, a description, culture and growing, propagation and uses. You will find herbs easy to use in the kitchen, herbs to grow in the landscape, and many herbs to plant in containers for the deck or patio. It's about fragrance and it is in the leaves or the beautiful flowers. There is practical advice and tips on how to propagate the herbs whether it by seed or cuttings. The book has many tasty recipes and how-to directions for herbal projects! What sets this book apart from others are the interesting plant stories written by the person who discovered the herb, or who is a specialist about the plant. Discoveries were made around the globe and some of these stories haven't been told like this before. Whether you use this book for the recipes or growing tips or to learn more about these unusual plants, you are treated to Theresa Mieseler's passion and experience on every page. There are 200 plus pages with beautiful photographs for each plant.Beyond Rosemary, Basil, and Thyme will be sold through Shady Acres Herb Farm website - www.shadyacres.com, Amazon, and local bookstores.

These proceedings represent the work of researchers participating in the 17th European Conference on Research Methodology for Business and Management Studies (ECRM) which is being hosted this year by Università Roma TRE, Rome, Italy on 12-13 July 2018.

V. 2, or "Second series," contains material on "Cotton, the corner-stone of slavery," the abolition movement, capital punishment, woman suffrage, the labor movement, temperance, Christianity, the Puritan principle, and education; and tributes to Theodore Parker, Francis Jackson, Abraham Lincoln, Helen Eliza Garrison, and Harriet Martineau. Prefatory note signed: Theodore C. Pease.