Black Friday Limited Time Offer

Description: BLACK FRIDAY PLANNER Some of us wait all year for Black Friday. We browse the circulars, look for the best deals and hit the stores with enthusiasm and determination! To be the most efficient shopper, stick to a budget, and avoid the pitfalls of impulse buys its best to have a plan. This planner is 9 pages of organizing tools to help you research your needs, compare deals, and make a plan of attack for your Black Friday shopping. -Size 8x10 inches -100 pages -Glossy Cover

In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing, this book builds on e-tailing and digitalization. Moreover, trends and developments in consumer behavior and consumers’ purchase decisions, especially in the fast moving consumer goods market, are explained. Furthermore, this book builds on the major topic strategic brand management and branding decisions in general and in particular within the retail landscape.

Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.

“The most wonderful time of the year”? We dream of Christmas as a season of family, celebration, and worship—but too often we get burdened with stress, busyness, yelling, and overspending. Cherie Lowe, author of Slaying the Debt Dragon, knows what it’s like to feel frazzled as the holidays draw near. A family of four trying to defeat their debt monster, the Lowe family had to get creative and intentional about keeping the happy in their holidays. These 21 tips—on budgeting, the items you should buy on Black Friday, and much more—will help you save money, time, and your sanity this holiday season. You’ll be able to enjoy the holidays without worry and stress—and celebrate a Christmas filled with wonder and joy. (Includes bonus printables!)

Since the uprisings of 2010 and 2011, it has often been assumed that the politics of the Arab-speaking world is dominated, and will continue to be dominated, by orthodox Islamic thought and authoritarian politics. Challenging these assumptions, Line Khatib explores the current liberal movement in the region, examining its activists and intellectuals, their work, and the strengths and weaknesses of the movement as a whole. By investigating the underground and overlooked actors and activists of liberal activism, Khatib problematizes the ways in which Arab liberalism has been dismissed as an insignificant sociopolitical force, or a mere reaction to Western formulations of liberal politics. Instead, she demonstrates how Arab liberalism is a homegrown phenomenon that has influenced the politics of the region since the nineteenth century. Shedding new light on an understudied movement, Khatib provokes a re-evaluation of the existing literature and offers new ways of conceptualizing the future of liberalism and democracy in the modern Arab world.

This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive.

Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field. Media is present in almost every area of life today, and is an area of study that will only increase in importance as the world becomes ever more interconnected. Written by a team of expert authors, this book will help readers to understand the structures, influences, and theories around media psychology. Covering core areas such as positive media psychology, the effects of gaming, violence, advertising, and pornography, the authors critically engage with contemporary discussions around propaganda, fake news, deepfakes, and the ways media have informed the COVID-19 pandemic. Particular care is also given to addressing the interaction between issues of social justice and the media, as well as the effects media has on both the members of marginalized groups and the way those groups are perceived. A final chapter addresses the nature of the field moving forward, and how it will continue to interact with closely related areas of study. Containing a range of pedagogical features throughout to aid teaching and student learning, including vocabulary and key terms, discussion questions, and boxed examples, this is an essential resource for media psychology courses at the undergraduate and introductory master’s level globally.

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.