Brand Intervention

"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover

Grounded in research and extensive experience in schools, this engaging book describes practical ways to combat bullying at the school, class, and individual levels. Step-by-step strategies are presented for developing school- and districtwide policies, coordinating team-based prevention efforts, and implementing targeted interventions with students at risk. Special topics include how to involve teachers, parents, and peers in making schools safer; ways to address the root causes of bullying and victimization; the growing problem of online or cyberbullying; and approaches to evaluating intervention effectiveness. In a large-size format with convenient lay-flat binding, the book features helpful reproducibles, concrete examples, and questions for reflection and discussion. This book is in The Guilford Practical Intervention in the Schools Series, edited by T. Chris Riley-Tillman.

Interventional cardiology refers to the catheter-based treatment of cardiovascular diseases and is one of the fastest growing fields in medicine. This updated text addresses recent advances in structural heart interventions, in particular aortic and mitral valve procedures. The advent of newer technologies presents both opportunities and challenges for the cardiologist to treat patients optimally. Interventional cardiologists are now at the forefront of peripheral and structural heart interventions. This new edition focuses on tailoring treatment to individual patients, taking into account specific risk factors and comorbidities, and appropriate use of devices. This second edition also provides useful tools, such as treatment algorithms, evidence tables, charts, tables, and illustrations to enhance the value of this volume as a practical reference tool. The online edition also includes several "how-to" videos.

“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of “compassionate consumption.” Campaigns like Product RED and its precursors, such as Lance Armstrong’s Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations. Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this “causumerism” represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.

This interdisciplinary book presents a comprehensive conceptual and methodological treatment of intervention research, a developing area of empirical inquiry that aims to make research more directly relevant and applicable to practice. Intervention Research contains original chapters by the most highly regarded scholars in the field. These experts explain how to distinguish intervention research from other modalities, demonstrate a new model of research for the design and development of interventions, and provide guidelines for conducting intervention research in practice with individuals, families, and community organizations. Providing useful observations and a wealth of ideas, authors offer conceptual schemes, results from recent design and development studies, and strategies and methodologies to help professionals make their research more usable and meaningful. Chapters cover such important topics as the acquisition of relevant knowledge, meta-analysis in intervention research, methods and issues in designing and developing interventions, and field testing and evaluating innovative practice interventions. The book depicts intervention research through case illustrations and promotes the use of new technologies for developing innovative practice methods. Intervention Research focuses on Intervention Design and Development--the part of intervention research involving the creation of reliable, practical tools of social intervention in user-ready form. It sets forth systematic procedures for designing, testing, evaluating, and refining needed social technology and for disseminating proven techniques and programs to professionals in the community. Intervention Research has a base in social work, but is highly interdisciplinary. Authors contributing to this text come from a variety of fields, including psychology, sociology, education, information science, and communications. Professors and educators working in schools of public health, education, urban planning, nursing, and public administration, or teaching courses in psychology, sociology, or upper-level social work, will find this book full of comprehensive and practical information that is advantageous for their work.

Do you find yourself asking: How am I supposed to put assessment, differentiated instruction, and multi-tiered instruction into practice? In this book author Yvette Zgonc gives you a wealth of phonological awareness activities directly tied into the three-tiered model of RTI. At your fingertips you'll find activities for use with the whole class, for small groups not making adequate progress, and for individual students who need the most intensive and explicit instruction. Informed by research on how the brain learns best, these songs, poems, games, and activities will keep students engaged, involved, and having fun because that's when learning is sustained. So whether they're pretending to be superheroes, surgical assistants, baseball pitchers, or just lowly worms, get ready to see your students actually enjoy strengthening their phonological awareness skills. This jam-packed collection will help you to: Engage students with easy-to-do activities that take little or no prep-time; Tailor your instruction to students' individual needs; Assess students' phonological awareness skills (with tests in English & Spanish); Monitor & track student progress, and Integrate works of children's literature into skills-based activities. Whether or not you are following the three-tiered RTI model, this volume will help you to effectively teach and keep track of your students. And that brings you one step closer to the ultimate goal--success for all children.

Since its publication in 2008, Managing and Evaluating Healthcare Intervention Programs has become the premier textbook for actuaries and other healthcare professionals interested in the financial performance of healthcare interventions. The second edition updates the prior text with discussion of new programs and outcomes such as ACOs, Bundled Payments and Medication Management, together with new chapters that include Opportunity Analysis, Clinical Foundations, Measurement of Clinical Quality, and use of Propensity Matching.

Buildings have often been studies whole in space, but never before have they been studied whole in time. How Buildings Learn is a masterful new synthesis that proposes that buildings adapt best when constantly refined and reshaped by their occupants, and that architects can mature from being artists of space to becoming artists of time. From the connected farmhouses of New England to I.M. Pei's Media Lab, from "satisficing" to "form follows funding," from the evolution of bungalows to the invention of Santa Fe Style, from Low Road military surplus buildings to a High Road English classic like Chatsworth—this is a far-ranging survey of unexplored essential territory. More than any other human artifacts, buildings improve with time—if they're allowed to. How Buildings Learn shows how to work with time rather than against it.