Brand Romance

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

“Genre fiction series are the bread and butter of mid-list writers. For many they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers: • high-concept pitches • world-building • taglines and blurbs • building a cast of characters • writing the first book in a series • finding comparable series • covers • how to write towards future marketing • and why ALL OF THE ABOVE should be considered before you write a single word

In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand. Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.

After writing a genre fiction series, what's next? Writing another one, that will both please existing fans and find you new readers at the same time. Zoe York has been there a dozen times. In this follow up to Romance Your Brand, the USA Today bestselling author breaks down how to pick the right marketing plan for your brand, your books, and your readers. Let's talk about: • scheduling sales • planning releases • brand re-vamping • audience growth • fandom building • goal setting • weathering low points

A legendary era comes to vivid life in this saga of the beautiful, unforgiving American West, where the only thing more vital than hard work is the love of an unforgettable woman. “A sprawling, emotional love story.” —Publishers Weekly The Calder family patriarch is known throughout Montana as a force no one in his right mind would cross. But in New York Times bestselling author Janet Dailey’s latest novel, sometimes love can make even the most stubborn man do crazy things. Lost and left for dead after a violent stampede, a young cowboy battles his way to Montana and a fresh start among the cattlemen wresting vast empires from the wilderness. Joe is no saint, but he proves himself a hero many times over, giving his heart along the way to the fiercely independent midwife who saves his life, then bears his child out of wedlock. Sarah’s ambition is to train as a doctor, but harsh reality dictates a different life path. One that will test her strength and courage but end in the new life of her dreams . . . Dailey fearlessly explores the sheer grit of the women and men who settled the frontier, the characters, both strong and weak, who competed for a piece of the open range, and the fascinating, never more timely story of America's westward expansion.

Reprint of the original, first published in 1875.

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.