Branding A Store
Download Branding A Store full books in PDF, epub, and Kindle. Read online free Branding A Store ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Branding a Store
Author | : Ko Floor |
Publsiher | : Kogan Page Publishers |
Total Pages | : 368 |
Release | : 2006 |
Genre | : Architecture |
ISBN | : 0749448326 |
Download Branding a Store Book in PDF, Epub and Kindle
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
Retail Branding and Store Loyalty
Author | : Bettina Berg |
Publsiher | : Springer Science & Business Media |
Total Pages | : 197 |
Release | : 2013-09-07 |
Genre | : Business & Economics |
ISBN | : 9783658015961 |
Download Retail Branding and Store Loyalty Book in PDF, Epub and Kindle
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.
Private Label Strategy
Author | : Nirmalya Kumar,Jan-Benedict E. M. Steenkamp |
Publsiher | : Harvard Business Press |
Total Pages | : 292 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 1422101673 |
Download Private Label Strategy Book in PDF, Epub and Kindle
The growth in private labels has huge implications for managers on both sides.
The Power of Retail Branding
Author | : Arthur A. Winters,Peggy Fincher Winters,Carole Paul |
Publsiher | : Visual Reference Pub Incorporated |
Total Pages | : 175 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 1584710780 |
Download The Power of Retail Branding Book in PDF, Epub and Kindle
Retailers of every format, specialty, department, discount, off-price, e-tail, designer, manufacturer, and shopping mall now know that retail power is brand power. To maintain a unique competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, their customer as a brand.
The Food Store
Author | : Paolo Emilio Bellisario |
Publsiher | : Unknown |
Total Pages | : 256 |
Release | : 2019-08-31 |
Genre | : Electronic Book |
ISBN | : 1864708425 |
Download The Food Store Book in PDF, Epub and Kindle
* Over 50 case studies of newest food shops which shows exciting design ideas of branding and interior design* In-depth analysis of best practices in designing food shops This book breaks through the boundaries between 'interior design' and 'graphic design', showing readers the birth of a small commercial space: from logos, packaging, menus, product design to the interior design of space, and even to uniforms, all of which are designed by designers. In addition to displaying space and graphic design through pictures, the book will present readers some interviews from designers. Through their analysis, readers can have a more comprehensive understanding of the features and trends of interior and graphic design of food stores, as well as brand promotion and store operations.
The Value of Design in Retail and Branding
Author | : Katelijn Quartier,Ann Petermans,T. C. Melewar,Charles Dennis |
Publsiher | : Emerald Group Publishing |
Total Pages | : 256 |
Release | : 2021-06-10 |
Genre | : Business & Economics |
ISBN | : 9781800715790 |
Download The Value of Design in Retail and Branding Book in PDF, Epub and Kindle
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Retail Branding
Author | : Michel van Tongeren |
Publsiher | : Bis Publishers |
Total Pages | : 168 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : WISC:89083379917 |
Download Retail Branding Book in PDF, Epub and Kindle
Few marketers would challenge the power of retail branding or its significance as a marketing discipline but little has been written about it and even less is understood. So what is the difference between product branding and retail branding? How do retail brands originate and how do they become effective? The answers to these questions can be found within and they rely heavily on the author's 25 years experience in retail branding and design to explain its complex and holistic nature. Retail Branding deals with the modernization of retail brands and how the theory behind the brand is translated into a finished design. It is a brilliant combination of practical information, creative insight and successful retail branding initiatives.
Brandstand
Author | : Peggy Fincher Winters,Carole Paul |
Publsiher | : Visual Reference Pub Incorporated |
Total Pages | : 234 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 1584710705 |
Download Brandstand Book in PDF, Epub and Kindle
Today's major retail marketers look to the power of branding as their most potent and valuable strategic asset. This fascinating book of case studies demonstrates what really works in effective retail brand management, showing readers a myriad of marketing and creative efforts that help develop a branding story. Filled with over 500 full-color photos, Brandstand identifies, analyzes, and interprets each brand, and presents a new, "how-to-think" rather than "what-to-think" theory about building retail equity.