Branding Books Across The Ages

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.

Literary Prizes and Cultural Transfer addresses the multilevel nature of literary and translation prizes, with the aim of expanding our knowledge about them as an international and transnational phenomenon. The contributions to this book analyse the social, institutional, and ideological functions of such prizes. This volume not only looks at famous prizes and celebrities but also lesser known prizes in more peripheral language areas and regions, with a special focus on cultural transmitters and their networks, which play a decisive role in the award industry. Cultural transfer and translations are at the heart of this book and this approach adds a new dimension to the study of literary and translation prizes. The contributions reveal the diverse ways in which a cultural transfer approach enhances the study of literary prizes, presenting the state of the art regarding recent developments in the field. Articles with a broader scope discuss definitions, concepts, and methods, while other contributions deal with specific case studies. A variety of theoretical and methodological approaches are explored, applying field theory, network analysis, comparative literature, and cultural transfer studies. By providing multiple perspectives on the literary prize, this volume aims to contribute to our knowledge and understanding of this intriguing phenomenon.

The genesis of this book was the 9th Congress of the European Society for Translation Studies, held in Stellenbosch, South Africa, in September 2019 – the first time the event took place outside Europe. “Living Translation – People, Processes, Products” was the Congress theme. A common thread, whether as a methodological or analytical basis, as a descriptive framework or as a subject in itself, was that of “flows” and the “flowing” nature of translation. The contributions included here draw on a productive framework of networks and flows, and foreground the inherent spatial and temporal diversity of Translation Studies. Translation as a social practice is the golden thread throughout the volume – not just “translation” in the conventional sense, between languages and cultures, but over artificial borders, into new spaces, between non-traditional agents and actors, and through various genres and mediums. Chapters are clustered loosely based on the temporality of the topic under discussion. Work on and from the Global North constitutes the first section, and the second complements this by bringing the Global South into the picture as well. This state-of-the-art research will stimulate robust scholarly discussions as we map our way forward as a living discipline.

Integrates the vital contributions of women as printmakers, printsellers and print publishers into the history of eighteenth-century art.

Memory and Identity in the Learned World offers a detailed and varied account of community formation in the early modern world of learning and science. The book traces how collective identity, institutional memory and modes of remembrance helped to shape learned and scientific communities. The case studies in this book analyse how learned communities and individuals presented and represented themselves, for example in letters, biographies, histories, journals, opera omnia, monuments, academic travels and memorials. By bringing together the perspectives of historians of literature, scholarship, universities, science, and art, this volume studies knowledge communities by looking at the centrality of collective identity and memory in their formations and reformations. Contributors: Lieke van Deinsen, Karl Enenkel, Constance Hardesty, Paul Hulsenboom, Dirk van Miert, Alan Moss, Richard Kirwan, Koen Scholten, Floris Solleveld, and Esther M. Villegas de la Torre.