Building Powerful Community Organizations

Using stories and exercises from grassroots organizing experience ... [this book] walks you through the steps of starting a new group or strengthening an old one - to build a better world.-Back cover.

Designed to help build powerful community organizations, empower ordinary citizens to become leaders, and bring about major social and economic change, this book offers a coherent practice-based framework for understanding social action, with power and empowerment at the center of analysis. Topics include recruiting members, consensus building, leadership, publicity, and fundraising.

Organizing a community applies democratic ideals and practices to specific contexts. These include neighborhoods, schools, religious congregations, civic associations, union locals, and other organizations that want to fully engage people in participation in public life. In this book, you will discover a brief introduction to what is variously called "faith-based," "congregation-based," and "institution-based" community organizing. Grounded in a composite case study of an actual organizing effort, the book shows how local communities can be organized for power. It illustrates key organizing concepts and strategies through stories of real encounters with leaders, communities, and powerful opposition figures. And so much more! To get started, simply scroll to the top of the page and click the "Buy now with 1-Click" button!

History is full of stories of the oppressed rebelling against the oppressor, only to reinstate an equally oppressive system. What we learn from oppression is how to oppress. If we want a truly transformative politics, then we must take up methods that embody the kind of world we want to create; we have to change deeply embedded beliefs and behaviours. In this engaging and passionate book, long-time community organizer Joan Kuyek offers important insights and concrete tools to encourage people to get involved in social justice action at the community level. In Canada, activists are frustrated with their inability to effect change in the global economic system, overwhelmed by the number and complexity of issues and too often unaware or dismissive of the efforts of other activists. As a result, social forces for justice and the environment are fragmented and ineffective, and the economic elite grows more powerful. Community Organizing argues that it does not have to be this way. Suggesting that most of our attempts at change and community-building fail because we cannot get along with each other, Community Organizing starts at the community level to describe how we can work together and create organizations based on dignity and respect. It provides strategies to build movements from the community to assert democratic political power and tools to create a culture of hope in this time of despair. This book offers the means to reclaim political power in Canada.

An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.

Annotation. This how-to manual presents strategies, tactics, methods, and techniques that community members can use to take collective action in the pursuit of hopes, visions, and dreams for a better future.

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, not for them. In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together, helping individuals and organizations navigate the intricacies of leading a community, including: - How to rally the first people - How to get people talking - How to attract new, authentic folks - How to develop leaders and expand globally. The People & Company team reminds us that we each hold the potential to spark a community. Get Together shows readers that if we join forces—as company and customers, artist and fans, organizer and advocates—we’ll do more together than we ever could alone.