Business Communication Concepts

Most Books On Business Communication Focus, Mainly, On What It Is Definition, Nature, Process, Form, Types, And So On. This Book, With Cases And Applications, Besides Concepts, Shows For The First Time, How Total Communication Skills Can Be Developed. The Book Propounds That Business Communication Skill Is Not Just A Managerial Ability; It Is Also An Extraordinary Trait. Effective Business Communication Is Not Just Purpose-Driven; It Is Also A Complete Strategy. Thus, It Is Not A Speaker Or Writer Who Communicates; It Is The Total Individual, A Personality . Presented In A Reader-Friendly Style, The Book Can Be Effectively Used By Students, Faculty And Executives For Teaching, Training And Self-Development Equally Comfortably.

Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox

Business Communication: Concepts, Skills, Cases, and Applications builds on the strengths of the previous edition and has been updated to reflect the latest research and technological developments in business communication. Divided into three parts, this revised edition focuses on the development of communication skills in business, and the structured applications of business communication. Topics such as reading and writing skills have been augmented, and contemporary channels of business communication, such as social media, have been examined in detail.