Business Communication Fundamentals

Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics. - Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding. - The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area. - Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.

This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.

Communication is the essence of management. To succeed in a professional corporate environment, it is imperative to be well versed in the essential communication tolls. These help one not only in developing interpersonal relations but also in maintaining effective business relations, which is necessary for personal as well as organizational growth. Fundamentals of Business Communication on fundamentals of business communication identifies, outlines and elucidates the prominent concepts that undergraduate students should understand to prepare for and excel in their carriers. Brimming with examples, exhibits and exercises, this book will serve as suitable guide for students preparing to step in to competitive professional world.

"Fundamentals of Business Communication distills the basic concepts and information from Ober' s "Contemporary Business Communication and places greater emphasis on grammar and mechanics. This brief text combines the traditional textbook format with a workbook and allows students to immediately test, apply, and reinforce the basics of business communication.Each chapter opens with an interview profiling managers from multinational companies (such as 3M), small entrepreneurial companies (such as iVillage), and nonprofit organizations (such as The Wilderness Society). These discussions with industry insiders set the stage for key topics covered in the chapter.Language Arts topics appear in every third chapter to introduce or review basic grammar and mechanics.Ongoing examples provide a consistent thread of instruction, illustrate business communication in context, and reinforce the importance of audience analysis.After each major topic, "Checkpoints allow students to immediately review and test their understanding of the material just covered. Progressively increasing in degree of difficulty, these features ask students to recall, define, apply, and then critically analyze what they have learned.Activities and end-of-chapter exercises that follow the "3Ps model guide students through the assessment of a "problem or a typical business scenario involving effective communication, the process of determining how to respond to the situation, and the final "product--such as an email or memo--created in response.Seven "Portfolio Projects allow students to demonstrate their communication skills to prospective employers. Students prepare: a routine informational message; claim; bad-newsmessage; persuasive request; situational business report; videotape of an oral business presentation; and a resume, cover letter, and videotape of a practice interview.