Business Start Up 1 Student S Book

Business Start-up is a two-level course for beginners and false beginners who need English for their work. It takes low-level students up to the point where they can start preparing for the BEC Preliminary Examination (early B1 level) and provides a solid foundation for further learning. The Student's Books bring reality to even the most basic levels of language learning through the presentation of natural language in authentic contexts, a regular focus on real companies and products, and practice in the communication skills that professionals really need. Audio recordings for the rich listening material are available on separate CDs. The A5 size Workbooks come with a CD-ROM/Audio CD offering self-study grammar and vocabulary activities, as well as listening practice on the move. The Teacher's Books include full classroom notes, additional communicative practice activities and regular progress tests, plus an end of course/placement test.

Business Start-up is a two-level (CEF level A1/A2) Business English course for adults who need English for their work. This new Business English course takes beginners and false beginners from basic English up to the point where they can start preparing for the BEC Preliminary examination. Business Start-up brings reality to the most basic levels of language learning through the use of authentic material, real companies and credible communication scenarios, ensuring that adult learners remain interested and motivated. Communication skills are carefully prioritized, allowing learners to start working in English at the earliest opportunity. To complement the professional English syllabus, the final lesson in each unit deals with a 'Time Out' topic, focusing on essential language for travel and socializing, allowing learners to build important general vocabulary. The Business Start-up Workbooks provide self-study practice of the language from the Student's Books. In addition, the Workbooks come with a free CD-ROM/Audio CD containing extra grammar, listening and vocabulary practice. This version is available in German-speaking markets only.

In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.

Help your students learn the language they need to communicate in their personal, academic, and work lives in the 21st century, while building their collaborative and critical thinking skills.Personalise the class, focus on different strands and skills, flip the learning or teach traditionally as you see fit. Extend and differentiate instruction to meet your students' needs. Access StartUp anytime, anywhere with vocabulary, grammar, listening and conversation activities on the go with the Pearson Practice English App. Listen to or watch all the audio and video whenever and wherever you want. StartUp is a video-rich course, with all videos integrated into the units to model language, present information and help make your classes more engaging for both your students and you: humourous and interesting character-driven conversation videos throughout each unit media project videos in Levels 1-4 Grammar Coach videos, Pronunciation Coach videos in Levels 1-4

This workbook offers information, advice, guidance, and activities to help direct students through the process of taking their ideas and turning them into profitable businesses.

Business Plus is a three-level, integrated-skills, business English course, from A1 (false beginner) to B1 (pre-intermediate) levels. Each level of the Student's Book has 10 units. Designed to be easy and enjoyable to teach, each unit features integrated skills and language practice. Units also include cultural awareness sections that connect learners to their region and beyond. In addition, TOEIC-style practice sections allow students' progress to be measured.