Celebration Capitalism And The Olympic Games

The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.

The Olympics have a checkered, sometimes scandalous, political history. Jules Boykoff, a former US Olympic team member, takes readers from the event's nineteenth-century origins, through the Games' flirtation with Fascism, and into the contemporary era of corporate control. Along the way he recounts vibrant alt-Olympic movements, such as the Workers' Games and Women's Games of the 1920s and 1930s as well as athlete-activists and political movements that stood up to challenge the Olympic machine.

NOlympians: Inside the Fight Against Capitalist Mega-Sports in Los Angeles, Tokyo and Beyond investigates the intersection of the global rise of anti-Olympics activism and the declining popularity of hosting of the Games. The Olympics were once buoyed by myths of luminous prosperity and upticks in tourism and jobs, but in recent years these assurances have been debunked. Now more than ever, it’s clear that the Olympics have transmogrified into a political-economic juggernaut that arrives with displacement, expanded policing, and anti-democratic backroom deals. Jules Boykoff – a former professional soccer player who represented the US Olympic soccer team – zooms in on Los Angeles, where the Democratic Socialists of America have launched the NOlympics LA campaign ahead of the 2028 Summer Games. Boykoff shows how DSA-LA’s anti-Olympics activism fits with the resurgence of socialism in the US and beyond. Boykoff’s research, based on more than 100 interviews with anti-Olympics activists, personal experiences at protests in Los Angeles, Rio de Janeiro, London, and Tokyo, academic research, mass- and alternative-media coverage, and Olympic archives, is the backbone for this story of activists fighting against the odds and embracing the transformative politics of democratic socialism.

The Olympics have developed into the world's premier sporting event. They are simultaneously a competitive exhibition and a grand display of cooperation that bring together global cultures on ski slopes, shooting ranges, swimming pools, and track ovals. Given their scale in the modern era, the Games are a useful window for better comprehending larger cultural, social, and historical processes, argues Jules Boykoff, an academic social scientist and a former Olympic athlete. In Activism and the Olympics, Boykoff provides a critical overview of the Olympic industry and its political opponents in the modern era. After presenting a brief history of Olympic activism, he turns his attention to on-the-ground activism through the lens of the Vancouver 2010 Winter Olympics and the 2012 Summer Olympics in London. Here we see how anti-Olympic activists deploy a range of approaches to challenge the Olympic machine, from direct action and the seizure of public space to humor-based and online tactics. Drawing on primary evidence from myriad personal interviews with activists, journalists, civil libertarians, and Olympics organizers, Boykoff angles in on the Games from numerous vantages and viewpoints. Although modern Olympic authorities have strived—even through the Cold War era—to appear apolitical, Boykoff notes, the Games have always been the site of hotly contested political actions and competing interests. During the last thirty years, as the Olympics became an economic juggernaut, they also generated numerous reactions from groups that have sought to challenge the event’s triumphalism and pageantry. The 21st century has seen an increased level of activism across the world, from the Occupy Movement in the United States to the Arab Spring in the Middle East. What does this spike in dissent mean for Olympic activists as they prepare for future Games?

The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.

" A clear-eyed, critical examination of the social, political, and economic costs of hosting the 2016 summer Olympics The selection of Rio de Janeiro as the site of the summer 2016 Olympic Games set off jubilant celebrations in Brazil—and created enormous expectations for economic development and the advancement of Brazil as a major player on the world stage. Although the games were held without major incident, the economic, environmental, political, and social outcomes for Brazil ranged from disappointing to devastating. Corruption scandals trimmed the fat profits that many local real estate developers had envisioned, and the local government was driven into bankruptcy. At the other end of the economic spectrum, some 77,000 residents of Rio's poorest neighborhoods—the favelas—were evicted and forced to move, in many cases as far as 20 or 30 miles to the west. Hosting the games ultimately cost Brazil $20 billion, with little positive to show for the investment. Rio 2016 assembles the views of leading experts on Brazil and the Olympics into a clear-eyed assessment of the impact of the games on Brazil in general and on the lives of Cariocas, as Rio's residents are known. Edited by sports economist Andrew Zimbalist, the other contributors include Juliana Barbassa, Jules Boykoff, Jamil Chade, Stephen Essex, Renata Latuf, and Theresa Williamson. "

Why are the Olympic Games the driving force behind a clampdown on civil liberties? What makes sport an unwavering ally of nationalism and militarism? Is sport the new opiate of the masses? These and many other questions are answered in this new radical history of sport by leading historian of sport and society, Professor Tony Collins. Tracing the history of modern sport from its origins in the burgeoning capitalist economy of mid-eighteenth century England to the globalised corporate sport of today, the book argues that, far from the purity of sport being ‘corrupted’ by capitalism, modern sport is as much a product of capitalism as the factory, the stock exchange and the unemployment line. Based on original sources, the book explains how sport has been shaped and moulded by the major political and economic events of the past two centuries, such as the French Revolution, the rise of modern nationalism and imperialism, the Russian Revolution, the Cold War and the imposition of the neo-liberal agenda in the last decades of the twentieth century. It highlights the symbiotic relationship between the media and sport, from the simultaneous emergence of print capitalism and modern sport in Georgian England to the rise of Murdoch’s global satellite television empire in the twenty-first century, and for the first time it explores the alternative, revolutionary models of sport in the early twentieth century. Sport in a Capitalist Society is the first sustained attempt to explain the emergence of modern sport around the world as an integral part of the globalisation of capitalism. It is essential reading for anybody with an interest in the history or sociology of sport, or the social and cultural history of the modern world.

One of the Boston Globe’s Best Sports Books of the Year: “Incisive, heartbreaking, important and even funny” (Jeremy Schaap, New York Times–bestselling author of Cinderella Man). The people of Brazil celebrated when it was announced that they were hosting the World Cup—the world’s most-viewed athletic tournament—in 2014 and the 2016 Summer Olympics. But as the events were approaching, ordinary Brazilians were holding the country’s biggest protest marches in decades. Sports journalist Dave Zirin traveled to Brazil to find out why. In a rollicking read that travels from the favelas of Rio de Janeiro to the fabled Maracanã Stadium to the halls of power in Washington, DC, Zirin examines Brazilians’ objections to the corruption of the games they love; the toll such events take on impoverished citizens; and how taking to the streets opened up an international conversation on the culture, economics, and politics of sports. “Millions will enjoy the World Cup and Olympics, but Zirin justly reminds readers of the real human costs beyond the spectacle.” —Kirkus Reviews