Celebrity Humanitarianism

This book examines the new phenomenon of celebrity humanitarianism arguing that legitimates neoliberal capitalism and global inequality.

Discussion over celebrity engagement is often limited to theoretical critique or normative name-calling, without much grounded research into what it is that celebrities are doing, the same or differently throughout the world. Crucially, little attention has been paid to the Global South, either as a place where celebrities intervene into existing politics and social processes, or as the generator of Southern celebrities engaged in ‘do-gooding’. This book examines what the diverse roster of celebrity humanitarians are actually doing in and across North and South contexts. Celebrity humanitarianism is an effective lens for viewing the multiple and diverse relationships that constitute the links between North and South. New empirical findings on celebrity humanitarianism on the ground in Thailand, Malawi, Bangladesh, South Africa, China, Haiti, Congo, US, Denmark and Australia illustrate the impact of celebrity humanitarianism in the Global South and celebritization, participation and democratization in the donor North. By investigating one of the most mediatized and distant representations of humanitarianism (the celebrity intervention) from a perspective of contextualization, the book underscores the importance of context in international development. This book will be of interest to students and researchers in the fields of development studies, celebrity studies, anthropology, political science, geography, and related disciplines. It is also of great relevance to development practitioners, humanitarian NGOs, and professionals in business (CSR, fair trade) who work in the increasingly celebritized field.

From Christian missionary publications to the media strategies employed by today’s NGOs, this interdisciplinary collection explores the entangled histories of humanitarianism and media. It traces the emergence of humanitarian imagery in the West and investigates how the meanings of suffering and aid have been constructed in a period of evolving mass communication, demonstrating the extent to which many seemingly new phenomena in fact have long historical legacies. Ultimately, the critical histories collected here help to challenge existing asymmetries and help those who advocate a new cosmopolitan consciousness recognizing the dignity and rights of others.

Celebrity advocacy is a curious phenomenon. It occupies a significant proportion of the public domain, but does so without engaging particularly well with much of the public. Yet this may not matter very much. Many people at the core of advocacy, and in political and business elites, simply do not notice any lack of engagement. In these circles celebrity advocacy can be remarkably effective. Celebrity Advocacy and International Development examines the work of celebrity advocacy and lobbying in international development. Its purpose is to understand the alliances resulting, their history, consequences, wider contexts and implications. It argues that celebrity advocacy signals a new aspect of elite rule. For populist celebrity advocacy can mark, ironically, a disengagement between the public and politics, and particularly the public and civil society. Recognising this poses new challenges, but also presents new opportunities, for the development movement. This book gives students and researchers in development studies and media studies a wealth of original empirical data, including interviews across the NGO sector, media and celebrity industries, newspaper analysis, large surveys of public opinion, and focus group research.

Humanitarianism: Keywords is a comprehensive dictionary designed as a compass for navigating the conceptual universe of humanitarianism. It is an intuitive toolkit to map contemporary humanitarianism and to explore its current and future articulations. The dictionary serves a broad readership of practitioners, students, and researchers by providing informed access to the extensive humanitarian vocabulary.

In recent years, celebrity philanthropy and activism has attracted much attention from the media, sparking a great deal of public interest. As exponents and endorsers of the marketisation and corporatisation of philanthropy and activism, globally renowned super-celebrities habitually lend their name, time and energy to a range of causes. They help raise awareness, generate funds and endeavour to evoke social and political responses to crucial societal issues. These can range from domestic violence, cancer prevention, climate change and transgender acceptance, to refugee problems and fighting poverty at home and abroad. But in what ways do (mediated communications about) these celebrities have the power to define what is going wrong in the world, who or what is to blame, how this can be solved and how this is to be evaluated morally and ethically? Does celebrity humanitarianism and activism serve to reinforce postcolonial power relations or does it help solve social problems, advancing traditional views on how society is, and should be, organised? Importantly, more than conceptual and empirical exploration of celebrity philanthropy and activism as such, this book analyses the mediated communication, the mediatised narratives that these endeavours provide. Combining insights from philanthropy and welfare regime studies, international politics and diplomacy, postcolonial studies, but also from marketing, from celebrity, star and fan studies, and from media, communication and cultural studies, this book critically analyses the mediated discourses and debates that celebrity philanthropy and activism provokes, and considers wider ethical and theoretical perspectives. It will be of interest to all scholars and students working in sociology, health and social care and social policy.

How celebrity strategic partnerships are disrupting humanitarian space Can a celebrity be a “disrupter,” promoting strategic partnerships to bring new ideas and funding to revitalize the development field—or are celebrities just charismatic ambassadors for big business? Examining the role of the rich and famous in development and humanitarianism, Batman Saves the Congo argues that celebrities do both, and that understanding why and how yields insight into the realities of neoliberal development. In 2010, entertainer Ben Affleck, known for his superhero performance as Batman, launched the Eastern Congo Initiative to bring a new approach to the region’s development. This case study is central to Batman Saves the Congo. Affleck’s organization operates with special access, diversified funding, and significant support of elites within political, philanthropic, development, and humanitarian circuits. This sets it apart from other development organizations. With his convening power, Affleck has built partnerships with those inside and outside development, staking bipartisan political ground that is neither charity nor aid but “good business.” Such visible and recognizable celebrity humanitarians are occupying the public domain yet not engaging meaningfully with any public, argues Batman Saves the Congo. They are an unruly bunch of new players in development who amplify business solutions. As elite political participants, celebrities shape development practices through strategic partnerships that are both an innovative way to raise awareness and funding for neglected causes and a troubling trend of unaccountable elite leadership in North–South relations. Batman Saves the Congo helps illuminate the power of celebritized business solutions and the development contexts they create.

A fresh look at two centuries of humanitarian history through a moral economy approach focusing on appeals, allocation, and accounting.