Celebrity Philanthropy And Activism

In recent years, celebrity philanthropy and activism has attracted much attention from the media, sparking a great deal of public interest. As exponents and endorsers of the marketisation and corporatisation of philanthropy and activism, globally renowned super-celebrities habitually lend their name, time and energy to a range of causes. They help raise awareness, generate funds and endeavour to evoke social and political responses to crucial societal issues. These can range from domestic violence, cancer prevention, climate change and transgender acceptance, to refugee problems and fighting poverty at home and abroad. But in what ways do (mediated communications about) these celebrities have the power to define what is going wrong in the world, who or what is to blame, how this can be solved and how this is to be evaluated morally and ethically? Does celebrity humanitarianism and activism serve to reinforce postcolonial power relations or does it help solve social problems, advancing traditional views on how society is, and should be, organised? Importantly, more than conceptual and empirical exploration of celebrity philanthropy and activism as such, this book analyses the mediated communication, the mediatised narratives that these endeavours provide. Combining insights from philanthropy and welfare regime studies, international politics and diplomacy, postcolonial studies, but also from marketing, from celebrity, star and fan studies, and from media, communication and cultural studies, this book critically analyses the mediated discourses and debates that celebrity philanthropy and activism provokes, and considers wider ethical and theoretical perspectives. It will be of interest to all scholars and students working in sociology, health and social care and social policy.

This book examines the new phenomenon of celebrity humanitarianism arguing that legitimates neoliberal capitalism and global inequality.

There s no question that celebrities these days are some of the most prominent faces of philanthropic activity yet their participation raises questions about efficacy, motivations, and activism overall. This book presents case studies of celebrity philanthropy from around the globe including such figures as Shakira, Arundhati Roy, Zhang Ziyi, Bono, and Madonna looking at the tensions between celebrity activism and ground-level work and the relationship between celebrity philanthropy and cultural citizenship."

This edited collection brings together scholarly works of both a theoretical and empirical nature to critically analyse the forms and functions of the contemporary celebrity activist and to examine how these intersect with the political economic structures in which celebrity activists operate. Collectively, the volume illuminates some of the inherent tensions between the ethos of solidarity and compassion that the celebrity activist works to generate on the one hand and the processes of corporate sponsorship and discourses of individualism upon which the celebrity often depends, on the other. By offering empirical case studies that situate instances of celebrity activism within specific political contexts, the collection highlights how celebrity activism intersects with some of the underlying structures of gender politics and political discourses such as neoliberalism. In addition, the volume discusses how the tensions between, for example, individualism and solidarity can raise important questions about the authenticity of individual celebrity activists and how individual celebrity activists work, with varying degrees of success, to obfuscate such tensions and obscure the potential contradictions of their work. This book will be of great interest to students and academics within the fields of politics, international development, political communication, social movements, activism studies, and celebrity culture.

There is no question that celebrities these days are some of the most prominent faces of philanthropic activity - yet their participation raises questions about efficacy, motivations, and activism overall. This book presents case studies of celebrity philanthropy from around the globe - including such figures as Shakira, Arundhati Roy, Zhang Ziyi, Bono, and Madonna - looking at the tensions between celebrity activism and groundlevel work and the relationship between celebrity philanthropy and cultural citizenship.

'This is the definitive book on philanthropy – its history, contradictions and future' – John Gray, Emeritus Professor of European Thought, London School of Economics 'Good books lay out the lie of the land. Important books change it. This book is both' – Giles Fraser, priest, journalist and broadcaster The super-rich are silently and secretly shaping our world. In this groundbreaking exploration of historical and contemporary philanthropy, bestselling author Paul Vallely reveals how this far-reaching change came about. Vivid with anecdote and scholarly insight, this magisterial survey – from the ancient Greeks to today's high-tech geeks – provides an original take on the history of philanthropy. It shows how giving has, variously, been a matter of honour, altruism, religious injunction, political control, moral activism, enlightened self-interest, public good, personal fulfilment and plutocratic manipulation. Its narrative moves from the Greek man of honour and Roman patron, via the Jewish prophet and Christian scholastic – through the Elizabethan machiavel, Puritan proto-capitalist, Enlightenment activist and Victorian moralist – to the robber-baron philanthropist, the welfare socialist, the celebrity activist and today's wealthy mega-giver. In the process it discovers that philanthropy lost an essential element as it entered the modern era. The book then embarks on a journey to determine where today's philanthropists come closest to recovering that missing dimension. Philanthropy explores the successes and failures of philanthrocapitalism, examines its claims and contradictions, and asks tough questions of top philanthropists and leading thinkers – among them Richard Branson, Eliza Manningham-Buller, Jonathan Ruffer, David Sainsbury, John Studzinski, Bob Geldof, Naser Haghamed, Lenny Henry, Jonathan Sacks, Rowan Williams, Ngaire Woods, and the presidents of the Rockefeller and Soros foundations, Rajiv Shah and Patrick Gaspard. In extended conversations they explore the relationship between philanthropy and family, faith, society, art, politics, and the creation and distribution of wealth. Highly engaging and meticulously researched, Paul Vallely's authoritative account of philanthropy then and now critiques the excessive utilitarianism of much modern philanthrocapitalism and points to how philanthropy can rediscover its soul.

The collection of essays in the book moves from the largest domain of celebrity culture in India – Bollywood – through celebrity life writing and biopics and, finally, to the politics of and by celebrity culture. The book begins with an exploration of films made around celebrity victims to the vernacular cosmopolitanism of Bollywood stars’ philanthropic and humanitarian work and, finally, to celebrity charisma and its role in the current era of ‘post-truth.’ Two studies of celebrity biopics and auto/biographies – from sports stars to Bollywood stars – and their disease memoirs are included. Finally, a section of essays are devoted to celebrity cultural politics, including Indian writing as a celebrity, the Narmada River as a celebrity, the desacralization of celebrity statues, Arundhati Roy’s celebrated and celebrity activism and the self-fashioning of Indian authors in the age of digital culture.

Becoming Brands: Celebrity, Activism and Politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book examines the intricate interrelations between power, persona, activism, philanthropy and feminism. Key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are explored through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to investigate the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference.