China Business Review 1997

Contents:Growth and the Change of Economic Structure in the Chinese Economy: The Case of Jiangsu's Economy (Y Cao & S B Chew)The Importance of Jiangsu's Economy in the Formation of Regional Pattern of the Emerging Chinese Market (T M Tan et al.)The Development of Township and Village Enterprises and Its Impact on Jiangsu's Economy (Y Cao & K-R Shen)Rural Enterprises in Jiangsu Province: The Performance and Potential (S B Chew et al.)The Comparative Advantages of Township and Village Enterprises in Suzhou, Wuxi and Changzhou in Jiangsu Province (Y-H Liu & Z-B Liu)Case Studies on the Economic Structure of Township and Village Enterprises in Jiangsu Province (S B Chew & Y-H Liu)Foreign Trade Development and the Comparative Advantage of the Jiangsu Province of China (E-Z Zhang & R Chew)Inward Foreign Direct Investment in Jiangsu (R-F Wang & E-Z Zhang) Readership: Business executives and researchers on China's market economy. Keywords:

Extensively revised throughout, the second edition of this textbook provides a comprehensive account of how transnational corporations manage business in China.

The last twenty years have seen dramatic changes in China as the country has moved from a centrally controlled communist state to a socialist market economy. A major contribution to this process has been the development, design and construction of projects for foreign investment joint venture companies to provide the buildings and infrastructure needed for modernisation of the economy. The foreign investor will often require overseas designers, specialist contractors and suppliers to work in conjunction with local organisations on these projects. To operate effectively with the local industry, foreign organisations will have to develop an understanding of the background to the construction industry in China and familiarise themselves with the local construction process. This book aims to help foreign contributors to China's continuing economic development to gain a basic knowledge of these matters by presenting a broad picture of building in China and the system within which they will operate. More specifically, it looks at how a foreign party to a joint venture in China should go about the business of commissioning, designing and constructing their buildings.

This study was the first systematically to cover those cities beyond the core that most clearly can be considered world cities: Bangkok, Cairo, Hong Kong, Jakarta, Johannesburg, Mexico City, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, and Singapore. Fourteen leading authorities from diverse backgrounds bring their expertise to bear on these cities across four continents and consider the major regional and global roles they play in economic, political, and cultural life. Conveying how these cities have followed various pathways to their present position, they offer multiple perspectives on the interplay of internal and external forces and demonstrate that any comprehensive discussion of world cities has to engage a multiplicity of perspectives. With an introduction by Josef Gugler and an afterword from Saskia Sassen, this substantial volume makes a major contribution to the world cities literature and provides an important impetus for further analysis.

China is well-known as the largest recipient of foreign direct investment among developing countries. Little is known so far of the fact that China has become (quietly) one of the most significant third world investors in the global economy. This book traces the evolutionary path of China's outward investment activities and examines the political economy of the rapid rise of China's global businesses in the context of the economic reforms since 1978. The analysis of changing policy regimes for China's outward investment is complemented by detailed investigations of the rise and operation of three pioneering Chinese multinationals to illustrate this new thrust of China's engagement with the global economy. China's global reach examined in this study explores issues concerning China's creative responses to globalisation and the processes through which China his becoming a globalised state. The first ever book-length study of China's global investment activities, this book fills a significant gap in the literature on China's economic transformation and the rise of multinational corporations from developing countries.

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”