College Sports Inc

​For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.​​

Intercollegiate Athletics, Inc. examines the corrupting influence and damaging financial effects of big-time intercollegiate athletics, especially football and to a lesser extent basketball, on American higher education. Including historical and contemporary perspectives, the book traces the growth of intercollegiate sports from largely student-run activities supervised by faculty to the gargantuan, taxpayer-supported spectacles that now dominate many public universities. It investigates the regressive student fees that have helped subsidize big-time sports at public universities and prop up chronically unprofitable athletic departments, as well as the corrosive effects of athletics on the university’s academic enterprise. A review of the alleged salutary effects of massive sports programs, such as spurring alumni donations and student applications, reveals that such benefits are largely illusory, more myth than real. The book also pays special attention to the often prescient, if largely unsuccessful, opponents of these developments, and considers the alternatives to big-time athletics, from abolition to professionalization to club sports. Students, scholars, sports fans, and those interested in learning how big-time football and basketball have cast such an enormous—and often baleful—shadow upon American colleges and universities will profit from this provocative and engagingly written book.

Melnick, PhD, Contemporary Issues in Sociology of Sport includes: an exploration of topics and themes that have received limited attention in other sociology of sport texts but have been long-standing social concerns; a review of the attitudes toward female athletes and the anti-homosexual phobias present in sport; an in-depth look at the impoverishment of children's games in America; an overview of high school sport participation; a study of the challenges and benefits of the big-time collegiate sport experience; a critique of television's impact on sport and its portrayal of gender and race, and a review of sport and globalization. Unit I provides the reader with a historical background on the development of sociology of sport and addresses several critical issues about the relationship between sociology, physical education, and sociology of sport.

*HA02, Departures: A Reader for Developing Writers, Randall L. Popken, Alice A. Newsome, M. Lanell Gonzales(all of Tarleton State University), H6249-0, 350 pp., 6 x 9, 0-205-16249-5, paperbound, 1995, $16.50nk, October*/Departures offers developmental writers a fresh, unique anthology to complement their writing courses. The readings are drawn exclusively from popular media and are chosen for their ability to interest students. Departures examines questions of immediate importance in modern American life, choosing topics that also have academic significance.

After decades of domination on campus, college sports' supremacy has begun to weaken. "Enough, already!" detractors cry. College is about learning, not chasing a ball around to the whir of TV cameras. In Intercollegiate Athletics and the American University James Duderstadt agrees, taking the view that the increased commercialization of intercollegiate athletics endangers our universities and their primary goal, academics. Calling it a "corrosive example of entertainment culture" during an interview with ESPN's Bob Ley, Duderstadt suggested that college basketball, for example, "imposes on the university an alien set of values, a culture that really is not conducive to the educational mission of university." Duderstadt is part of a growing controversy. Recently, as reported in The New York Times, an alliance between university professors and college boards of trustees formed in reaction to the growth of college sports; it's the first organization with enough clout to challenge the culture of big-time university athletics. This book is certainly part of that challenge, and is sure to influence this debate today and in the years to come. James J. Duderstadt is President Emeritus and University Professor of Science and Engineering, University of Michigan.

Discusses the myths surrounding college sports which perpetuate its abuses, and examines the new corporate form of these sports

Beer and Circus presents a no-holds-barred examination of the troubled relationship between college sports and higher education from a leading authority on the subject. Murray Sperber turns common perceptions about big-time college athletics inside out. He shows, for instance, that contrary to popular belief the money coming in to universities from sports programs never makes it to academic departments and rarely even covers the expense of maintaining athletic programs. The bigger and more prominent the sports program, the more money it siphons away from academics. Sperber chronicles the growth of the university system, the development of undergraduate subcultures, and the rising importance of sports. He reveals television's ever more blatant corporate sponsorship conflicts and describes a peculiar phenomenon he calls the "Flutie Factor"--the surge in enrollments that always follows a school's appearance on national television, a response that has little to do with academic concerns. Sperber's profound re-evaluation of college sports comes straight out of today's headlines and opens our eyes to a generation of students caught in a web of greed and corruption, deprived of the education they deserve. Sperber presents a devastating critique, not only of higher education but of national culture and values. Beer and Circus is a must-read for all students and parents, educators and policy makers.